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Connected Marketing Week Festival Features Education on All Aspects of the Digital Industry
Thursday, July 22, 2010
Connected Marketing Week will be held at the Moscone Center in San Francisco, August 16-20, 2010.  Last week ClickZ announced that on day three of Connected Marketing Week,  two all-day forums – the first presented by Email Experience Council (EEC) is focused on how to increase ROI using targeted and individualized conversations and the second by the Interactive Advertising Bureau (IAB)’s Ad Networks and Exchanges Committee offers speakers and panels on the best practices and the newest innovative tactics of email campaigns and ad networks and exchanges.

"These forums — "Optimize Your Email Campaigns" and "The Future of Display Advertising: Ad Networks and Exchanges" — offer marketers the opportunity to learn first-hand from thought leaders about two very different yet equally important aspects of marketing," said Anna Maria Virzi, executive editor, ClickZ. "If you are a marketer responsible for ensuring that your email marketing campaigns are effective, you will be well served by attending the forum organized by the pros at EEC. Likewise, if you are trying to keep pace with rapid changes in media buying because of real-time bidding, demand-side platforms and more, the ad network and exchange forum will keep you current on the latest developments. It’s all about optimization.”

To register for the “Optimize Your Email Campaigns” forum and receive the early-bird discount, complete the registration form by July 30.

The inaugural Connected Marketing Week is a gathering of interactive marketing events aimed to educate marketers on every aspect of the digital industry. Because marketing today requires an advanced understanding of how consumers and audiences are connecting, sharing their passions and influencing others, the program for Connected Marketing Week contains presentations and panels focused on the basics, such as pay-per-click (PPC) and search engine optimization (SEO), and newly designed sessions exploring the search and social media convergence. In addition to thousands of attendees, over 100 companies will be exhibiting their latest products, services and technologies.

For more information on the festival of events during Connected Marketing Week, visit


posted by Jody @ Thursday, July 22, 2010  
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