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SEO Tips: SEOmoz Interview with Google's Matt Cutts
Thursday, June 10, 2010
There was a great post over at SEOmoz with a Whiteboard Interview between Rand Fishkin and Google's Matt Cutts.  There were some great SEO topics discussed including:
  • Should Webmasters Use the 'If Modified Since' Header? - a good standard practice, but Matt notes that it won't necessarily help you get crawled faster.

  • Should Webmasters Use 503 Status Codes for Downtime? - 03s can help avoid getting a page that's under construction or experiencing problems crawled and indexed

  • Does the Number of Outbound Links from a Page Affect PageRank? - There's no need to hoarde all of your link juice on your page and, in fact, there may be benefit to generously linking out...

  • Is a Trailing / Important in URL Structure? - Matt says he would slightly advocate for using a trailing slash simply because it clearly indicates that a URL is a folder and not a document.

  • Does Google Crawl from Multiple Geopgraphic Locations? - Google basically crawls from one IP address range worldwide because (they) have one index worldwide. (They) don't build different indices, one for each country.
  • Is It a Bad Idea to use Chain Redirects (e.g. 301-->301-->301)? - yes ideally no more than 2. 

Check out the full video here:
http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more

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posted by Jody @ Thursday, June 10, 2010  
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