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Content Development: 11 Must Reads from Marketing Jive
Thursday, June 03, 2010
How is your content development strategy working for you?  Have you noticed an increase in traffic from Search?  Has the number of pages that you have indexed in the major search engines changed significantly?  Has Google "MayDay" affected your traffic?  Need help developing your content development strategy?  Marketing Jive is pleased to present a compilation of our must reads on content development and writing for the Web.


Marketing Jive's Top 11 Posts on Content Development

  1. Planning a Content Development Strategy - "To be successful in the hyper-competitive arena that is the Internet, you need to provide useful, fresh and informative content.  Content development is challenging - you are asking people and businesses to act as publishers – which more than likely they are not. Content production is also time-consuming. Therefore, the need to plan a content development strategy is a key element of any online marketing campaign. "

  2. 37 Things To Keep in Mind When Writing Web Content - "It doesn’t matter what type of site that you have, it doesn’t matter if your site is B2C or B2B, writing effective web content is not something you just do and push out into the online universe. Content development should be well thought out with consideration of who the intended audience is."

  3.  Content Development Strategy: Guiding Users to a Better Experience - "Content helps tell a story, your content helps build trust with your audience and it helps educate your audience on whatever it is that you are trying to communicate to them. Your content can be short in nature or longer, but it must deliver value to the audience."

  4.  Content Development Strategy: 10 Items to Incorporate into Your Requirements - "These requirements will allow you to efficiently produce the content that you need to reach your desired target audience.  Content is king is the digital space."

  5. The Importance of On-Page Optimization - "You simply will not be found in the prime real estate of the Search results without on-page optimization. If no one (i.e. the Searcher) cannot find your page in the first place, the chance of a conversion happening disappears."

  6. B2B Content Development: Auditing Your Existing Content - "Content really does form the foundation of your website.  Failure to provide informative and useful content may mean that site visitors leave never to return again.  Even worse they leave to go to a competitor's site"

  7.  Web Content Development: Evaluation of All of the Touchpoints - "Each play a key role and while some of these roles can be combined or shared, you see the importance of ensuring that you have a central Web editor to ensure that the content you publish is accurate, reflective and relevant to the intended audience. "

  8. Duplicate Content: Thoughts from Google Webmaster Central - "Consolidating properties from duplicates into one representative URL often provides users with more accurate search results."

  9.  Content Development: The Importance of Brand Pages for e-Commerce Websites - "When it comes to e-commerce sites, informative content, or lack thereof can be the difference as to why a site visitor makes a purchase from you as opposed to your competitor. "

  10. Creating Unique Content: Do It Before Someone Else Does - "Blogging... video.... press releases.... articles, user reviews, the list goes on and on. All methods of creating fresh, unique content for your website. So why is it that so many site owners or site managers are hesitant to create new content for their websites?"

  11. User Generated Content: Google to Crack Down on Spammy UGC - "There is no question as to the value of user generated content.  However, it really should be monitored to ensure that spam commentary is not dominating the conversation."

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posted by Jody @ Thursday, June 03, 2010  
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