HOME ORGANIC SEARCH SEO TIPS DIGITAL MARKETING SERVICES SUBSCRIBE

SEARCH
 
FIND US
Twitter
Facebook
LinkedIn
SUBSCRIBE
Subscribe to Marketing Jive
 Subscribe to our feed.
ADVERTISE
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
Search Engine Market Share (US)
Organic Search / SEO Tips
Tracking Blended Search Activity Using Google Analytics
Tuesday, February 02, 2010
Blended search is something that we feel many organizations and search marketers tend to ignore or at least put a little less priority on.  It is interesting that this happens as we continue to see blended results dominate the SERPs for a given search query.  Try a search in Google for iPhone or for haiti earthquake and take note of the the various types of blended search results that appear.

So then how does one track these blended search results?  Using Google Analytics, there is a relative easy set up to gin understanding to know which type of listing a user clicked on. Was it a video, a news result, a website link or a blog link that appear on the same page of the search results. Want to kow which result the users engaged with?  Try this:

Apply the following advanced filters:

Step 1:
  • Create filter for organic traffic
  • New filter ->
  • Filter name `Organic`
  • Filter Type -> Custom Filter
  • Checked : include
  • Filter Field: Campaign Medium
  • Filter Pattern `organic`
Step 2:
  • Create filter for All Universal Search traffic
  • New Filter: ‘Universal Search Items
  • Filter Type: Custom Filter
  • Checked: Advanced
  • Field A -> Extract A -> Referral -> (.*)oi=([a-zA-Z_]+)&(.*)
  • Field B -> Extract B -> Referral -> (\?|&)q=([^&]*)
  • Output To -> Constructor -> User Defined -> $B2 : $A2
In addition, you can also create separate filters for variations of the blended search items instead of selecting all of them:

Custom Step:
  • Create filter for Universal Search - specific
  • New Filter: ‘Universal Search | images’
  • Filter Type: Custom Filter
  • Checked: Advanced
  • Field A -> Extract A -> Referral -> (.*)oi=image(.*)
  • Field B -> Extract B -> Referral -> (\?|&)q=([^&]*)
  • Output To -> Constructor -> User Defined -> $B2 : $A2
 Great tips for those trying to monitor the blended search activity for various keyword results that feature blended results on the search engine results pages.

Labels: ,

posted by Jody @ Tuesday, February 02, 2010  
0 Comments:
Post a Comment
<< Home
 
Top B2B Blogs    
Invesp landing page optimization
About Me
Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
Previous Posts
Marketing Jive Vault of Posts
Online Marketing Resources
Blogs We Like
Hockey Fanatic
JodyNimetz.com
Ask.com Blog
Comparison Engines
Matt Cutts

TechCrunch
Techdirt
VentureBeat
Yahoo Search Blog

Add to Technorati Favorites

Marketing Jive Home

|

Subscribe | Contact Us | Advertise | Site Map

Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live