I have spent some time this week going through Enquiro's and Marketing Jive's post from the past decade. (Whew, no easy task at that, as there were thousands of posts to go through...). One of the thing that I was reminded of was just how quickly the Search Industry has changed in the past ten years. Looking at our articles and blog posts from the early part of the decade where there was less discussion about Google and more about things such as FAST, AOL, Inktomi, GOTO and Alta Vista to recent years where Google, Twitter and Yahoo dominated the forums and discussions.
As we prepare out annual marketing buzzword list for 2010, we thought that it would be fun to revisit the memorable search marketing buzzwords from the past decade. A walk down memory lane for some and a "huh, what's Lycos?" moment for others.
Top 100 Search Marketing Buzzwords of the Decade: 2000-2009
100
| Excite
|
99
| Hotbot
|
98
| Lycos
|
97
| Vanity Search
|
96
| Widget Marketing
|
95
| XML Sitemap
|
94
| Low-hanging fruit
|
93
| Web 3.0
|
92
| Google's Big Daddy
|
91
| SES (Search Engine Strategies)
|
90
| Organic Search
|
89
| Google Sandbox
|
88
| Day Parting
|
87
| URL Re-writing
|
86
| Breadcrumb Navigation
|
85
| A/B Testing
|
84
| Robots.txt
|
83
| Alta Vista
|
82
| Contextual Text Ads
|
81
| Online Competition
|
80
| Page Hijacking
|
79
| Social Bookmarking
|
78
| Reputation Management
|
77
| Attribution Models
|
76
| Google Toolbar
|
75
| Blogosphere
|
74
| Directory Submissions
|
73
| Banner Ads
|
72
| Internal Linking
|
71
| Web 2.0
|
70
| Ad Copy
|
69
| Above the Fold
|
68
| Blogging
|
67
| Content Management
|
66
| Mobile Search
|
65
| Google Bombing
|
64
| SERPs (Search Engine Results Pages)
|
63
| Real-time search
|
62
| Windows Live Search
|
61
| AdSense
|
60
| Online Marketing
|
59
| Click Through
|
58
| Cost Per Click
|
57
| Personalized Search
|
56
| Overture
|
55
| Anchor Text
|
54
| Press Release Optimization
|
53
| Website Redesign
|
52
| Sitemap
|
51
| Meta Data
|
50
| ASK Jeeves
|
49
| Google's Golden Triangle
|
48
| Local Search
|
47
| Search Engine Marketing
|
46
| Conversion Path
|
45
| Visibility
|
44
| Universal Search
|
43
| Webmaster Tools (Google Webmaster Tools)
|
42
| User Intent
|
41
| Key Performance Indicators (KPIs)
|
40
| Semantic Mapping
|
39
| Bounce Rate
|
38
| Cost Per Acquisition
|
37
| Analytics
|
36
| Google Florida Update
|
35
| Content is King
|
34
| MSN
|
33
| Landing Pages
|
32
| Natural Search
|
31
| Paid Search
|
30
| Inktomi
|
29
| AOL
|
28
| Black Hat
|
27
| Link Bait
|
26
| Long-tail optimization
|
25
| Open Directory / DMOZ
|
24
| Cloaking
|
23
| Bing
|
22
| Duplicate Content
|
21
| Social Networking
|
20
| Yahoo Directory
|
19
| Google Dance
|
18
| Algorithm
|
17
| On-Page Optimization
|
16
| Wikipedia
|
15
| Link Building
|
14
| Twitter
|
13
| ROI
|
12
| YouTube
|
11
| Facebook
|
10
| Search Volume
|
9
| Link Popularity
|
8
| PPC
|
7
| SEO
|
6
| PageRank
|
5
| Yahoo - still one of the most visited destinations on the Web. The past decade for Yahoo has been interesting to say the least culminating with the Search deal of the decade when Microsoft and Yahoo formed a search partnership in 2009.
|
4
| Paid Inclusion - billions of dollars are spent on paid inclusion every year, but did you know that 70% of the users continue to click on organic/natural search results as opposed to paid results?
|
3
| Google AdWords - the platform that helped redefine online advertising and make Google billions of dollars.
|
2
| Keyword Research - this is what Search is about isn't it? Search is based on the thirst for knowledge and the answers to questions. Keyword queries are why the search engines continue to operate. You and I will type in a keyword query into a search engines in hope of finding the information that we are looking for. Keyword research is more than a buzzword, it is what the core of Search is all about.
|
1
| Google - Google is more than a search engine. Google has become a verb and a way of life for many. In the past ten years, Google has redefined online advertising. It is no secret that year in, year out Google is voted as one of the top places to work. They are famous for their culture and innovation. In the past decade, Google has had a profound impact on all of our lives. At least of the lives of anyone who is frequently online.
|
If you require some additional definition around any of these terms visit any of the resources below:
Labels: marketing buzzwords |
