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Top 100 Search Marketing Buzzwords of the Decade: 2000-2009
Wednesday, December 23, 2009
I have spent some time this week going through Enquiro's and Marketing Jive's post from the past decade.  (Whew, no easy task at that, as there were thousands of posts to go through...).  One of the thing that I was reminded of was just how quickly the Search Industry has changed in the past ten years.  Looking at our articles and blog posts from the early part of the decade where there was less discussion about Google and more about things such as FAST, AOL, Inktomi, GOTO and Alta Vista to recent years where Google, Twitter and Yahoo dominated the forums and discussions.

As we prepare out annual marketing buzzword list for 2010, we thought that it would be fun to revisit the memorable search marketing buzzwords from the past decade.  A walk down memory lane for some and a "huh, what's Lycos?" moment for others.

Top 100 Search Marketing Buzzwords of the Decade: 2000-2009


100
Excite
99
Hotbot
98
Lycos
97
Vanity Search
96
Widget Marketing
95
XML Sitemap
94
Low-hanging fruit
93
Web 3.0
92
Google's Big Daddy
91
SES (Search Engine Strategies)
90
Organic Search
89
Google Sandbox
88
Day Parting
87
URL Re-writing
86
Breadcrumb Navigation
85
A/B Testing
84
Robots.txt
83
Alta Vista
82
Contextual Text Ads
81
Online Competition
80
Page Hijacking
79
Social Bookmarking
78
Reputation Management
77
Attribution Models
76
Google Toolbar
75
Blogosphere
74
Directory Submissions
73
Banner Ads
72
Internal Linking
71
Web 2.0
70
Ad Copy
69
Above the Fold
68
Blogging
67
Content Management
66
Mobile Search
65
Google Bombing
64
SERPs (Search Engine Results Pages)
63
Real-time search
62
Windows Live Search
61
AdSense
60
Online Marketing
59
Click Through
58
Cost Per Click
57
Personalized Search
56
Overture
55
Anchor Text
54
Press Release Optimization
53
Website Redesign
52
Sitemap
51
Meta Data
50
ASK Jeeves
49
Google's Golden Triangle
48
Local Search
47
Search Engine Marketing
46
Conversion Path
45
Visibility
44
Universal Search
43
Webmaster Tools (Google Webmaster Tools)
42
User Intent
41
Key Performance Indicators (KPIs)
40
Semantic Mapping
39
Bounce Rate
38
Cost Per Acquisition
37
Analytics
36
Google Florida Update
35
Content is King
34
MSN
33
Landing Pages
32
Natural Search
31
Paid Search
30
Inktomi
29
AOL
28
Black Hat
27
Link Bait
26
Long-tail optimization
25
Open Directory / DMOZ
24
Cloaking
23
Bing
22
Duplicate Content
21
Social Networking
20
Yahoo Directory
19
Google Dance
18
Algorithm
17
On-Page Optimization
16
Wikipedia
15
Link Building
14
Twitter
13
ROI
12
YouTube
11
Facebook
10
Search Volume
9
Link Popularity
8
PPC
7
SEO
6
PageRank
5
Yahoo - still one of the most visited destinations on the Web. The past decade for Yahoo has been interesting to say the least culminating with the Search deal of the decade when Microsoft and Yahoo formed a search partnership in 2009.
4
Paid Inclusion - billions of dollars are spent on paid inclusion every year, but did you know that 70% of the users continue to click on organic/natural search results as opposed to paid results?
3
Google AdWords - the platform that helped redefine online advertising and make Google billions of dollars.
2
Keyword Research - this is what Search is about isn't it? Search is based on the thirst for knowledge and the answers to questions. Keyword queries are why the search engines continue to operate. You and I will type in a keyword query into a search engines in hope of finding the information that we are looking for. Keyword research is more than a buzzword, it is what the core of Search is all about.
1
Google - Google is more than a search engine. Google has become a verb and a way of life for many. In the past ten years, Google has redefined online advertising. It is no secret that year in, year out Google is voted as one of the top places to work. They are famous for their culture and innovation. In the past decade, Google has had a profound impact on all of our lives. At least of the lives of anyone who is frequently online.

If you require some additional definition around any of these terms visit any of the resources below:

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posted by Jody @ Wednesday, December 23, 2009  
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