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These days, even Hollywood works as hard as ever on marketing their stars, their projects and their movies. Merchandise sales are big business. Just think of the millions that the Star Wars franchise has brought in over the years. Or in recent years, movies like Spiderman and Transformers have done well in merchandise sales. In fact, filmsite.org states that the first 5 Star Wars movies grossed over $3.4 billion worldwide at the box office, compared to $9 billion from merchandise sales.
With the launch of the new GI movie, The Rise of Cobra, today, we thought we would do a fun post and come up with our list of the top five GI Joe The Rise of Cobra toys. With the success of recent films such as the Spiderman series and Transformers, GI Joe the Rise of Cobra could potentially do very well, if not in ticket sales at least in toy merchandise sales. Toys stores across the nation are now stocking GI Joe toys galore. In fact, the G.I. JOE: The Rise of COBRA toys have been deployed and are now available in special, dedicated boutiques in Toys"R"Us stores across the country.
Toys R Us and their family of sites carry a number of GI Joe toys, from games, action figures, backpacks and more. For the GI Joe fan in your family, we present:
Top 5 GI Joe The Rise of Cobra Toys
GI Joe Boys BMX Bicycle - how cool is that? A GI Joe bike for your little GI Joe soldier. Recommended for five to seven year olds, this GI Joe bike boasts such features as a heavy-duty steel frame, rear coaster and hand brakes for sure stopping, pneumatic 16" knobby tires for extra traction, a padded seat for maximum comfort, and a fully enclosed chain guard for safety.
G.I. Joe The Rise of Cobra Pit Mobile Headquarters Playset - let's be honest, the coolest toys are the action figures. As a kid the coolest toys to have were the playsets as they seemed to be rare and hard to find in stores. This GI Joe Rise of Cobra playset includes electronic "power up" sounds and battle alert phrases, a working missile launcher with interchangeable cannons and includes exclusive General Clayton "Hawk" Abernathy™ GI Joe action figure
GI Joe Duke Body Blister Kid's Costume and Mask - nothing like getting dressed up as your favorite hero or villain and partaking in your own GI Joe adventure. Great for Halloween, your kids can own a Rise oif the Cobra costume with the G.I. Joe Duke Body Blister Suit and Mask. This GI Joe Costume includes a jumpsuit and mask. Size 7-8
GI Joe Action Figure Collector Pack - available on etoys.com, this G.I. Joe 3.75" action figure collector pack includes Storm Shadow, Baroness, Cobra Commander, Zartan & Cobra Viper! Based on the cartoon and leading into the Rise of Cobra toyline.
As a collector or fan of GI Joe toys, you might want to check out Toys R Us or your local toy store to get your favorite toy now before they are sold out. It will be interesting to see how merchandise sales for GO Joe toys go. Will they enjoy success as other cartoon and comic book characters have in recent years?
If you are going to the movie tonight, check out the trailer below. Yo Joe!