1. Information Overload - ok I can appreciate that. There remains a lot of duplicate content and fluff out there and depending on my query I do expect to find timely and relevant results to help me find the information that I am looking for. Does this mean that Bing has less pages in their Index than say Google or Yahoo?
   
   
2. Search Failure - according to Microsoft the "back" button is one of the most popular clicks in Search. Well we know that is true for Microsoft's past attempt at search engines. Relevancy is not something that has been closely associated with Microsoft's search products in the past. Based in Microsoft's data, Analysis of search usage data across all search engines (using their toolbar logs) shows that only about half of searches are successful on the first query and click.
   
   
3. Complex Tasks and Decision Making - people are turning to search engines not only for information, but to help them complete complex tasks and make decisions. Engagement is no longer with a web page, people are looking for video, financial data, timely news and are looking for information that will help them complete an action.

• Deliver the best results
• organize the search experience
• simplify common tasks and help users make informed decisions

Labels: Bing, Microsoft Bing