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B2B Webinar: The Rise of the Digital Native Presented by Enquiro
Friday, June 19, 2009
Join us at Enquiro for our latest webinar on the "Rise of the Digital Native". Register now for the webinar which takes place on Wednesday, June 24th at 2:00 pm PST. As this concludes our current B2B Expert Series of Webinars for our Spring 2009 sessions, we're pulling out all of the stops with a couple of special guests. (See below for more). In case you missed our previous webinar, check out our webinar on the BuyerSphere and building digital assets.

Have you ever learned a second language as an adult? If so, you realize how hard it is to achieve fluency in it. Yet children seem to become fluent in languages effortlessly. Today, digital proficiency is just like another language. Some of us learned it as adults (Digital Immigrants), and some of us grew up with it (Digital Natives)

In our research, together with that of others, we learned that native fluency in the language of online, referred to as being a Digital Native, can significantly alter online behavior. Digital Immigrants are those that adopted technology as adults. The divide between these two generations can affect everything from how email is used to how social connections are built and maintained. It also affects how they use online resources as B2B buyers. We’ll look at the differences we discovered today, and look forward to what it might mean for B2B buying in the future.

Panelists:
Gord Hotchkiss - President and CEO, Enquiro
Ben Hanna - VP Marketing, Business.com
Mark McMaster - Senior Planner of Technology/B2B Markets, Google
Chris Golec - Founder and CEO, Demandbase

Special Guests:
Danny Sullivan - Editor-in-Chief of Search Engine Land
Rand Fishkin - CEO and founder of SEOmoz.org

We recommend this webinar to:

C-level executives (CMO, CEO), VPs of Online Marketing, etc., as well as online marketing practitioners (in-house) and agencies.

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posted by Jody @ Friday, June 19, 2009  
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