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Upcoming Enquiro Webinar: Mapping the BuyerSphere
Friday, April 17, 2009
The next installment of Enquiro's B2B Webinar series is slated for Tuesday, April 28 at 11:00 am PST. Entitled, "Mapping the BuyerSphere", in this opening webinar of our five-part series, we uncover the variables that affect purchasing decisions and introduce the BuyerSphere, a mapping approach to help marketers better understand the business buyer. Viewers will see two B2B companies as examples and watch as we map their product, market realities, and buyer characteristics.

Speaking as part of this panel are:

Gord Hotchkiss (presenter) - President and CEO, Enquiro
Mark McMaster - Senior Planner of B2B and Technology Markets, Google
Ben Hanna - VP Marketing, Business.com
Matthias Blume - Chief Analytics Officer, Covario
Chris Golec - Founder and CEO, Demandbase
Jon Miller - VP Marketing, Marketo
Moderated by Bill Barnes, EVP Business Development at Enquiro

New Research on B2B Buying
With project partners Google, Business.com, Marketo, Demandbase and Covario, Enquiro's new primary research takes a fresh look at B2B lead acquisition and management strategy.

Business buying decisions are notoriously complex. Knowing why people do what they do has become an area of specialty for Enquiro. Multiplying the complexity of that question many times by making it an organizational buying decision including several people and corporate objectives, the entire process becomes extraordinarily convoluted and challenging.

Building on the past research presented by Enquiro on B2B buying behavior, this project takes a joint qualitative/quantitative approach to studying business buying. Through a series of webinars and whitepapers, marketers will get a new perspective on how to more effectively market to B2B purchasers. The findings point to actionable strategies and tactics as they apply to search marketing, marketing automation, online advertising, and the sales process itself.

We recommend this webinar to:

C-level executives (CMO, CEO), VPs of Online Marketing, etc., as well as online marketing practitioners (in-house) and agencies.

Register now for the April 28th webinar-->


posted by Jody @ Friday, April 17, 2009  
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