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More About Carol Bartz CEO of Yahoo
Friday, April 17, 2009
When I first started using Search I primarily used ASK Jeeves and Yahoo. I always thought that Yahoo was a pretty cool portal that served my needs. Then this "Google-thing" came along and over the next few years went on to dominate Search. The once number one Search Engine in the World was now the proverbial runner up in Search. A few years later, things got worse for Yahoo with massive layoffs and discussions about a Microsoft takeover.

During this time I had become an active Google user as ASK had gotten rid of Jeeves and MSN just did not provide the results that I was looking for from a search engine. In the background was Yahoo. While I thought that Google had a superior Search product, Yahoo was continuing to try and be innovative, and as a result still captured my attention. When I began my career in the Search industry I continued to visit the Yahoo portal pretty much on a daily basis. I applauded Jerry Yang by sticking to his guns and not caving into the offers and demands from Microsoft. Many analysts suggested that this was a huge mistake by Yang. I disagree. While Yahoo is still not out of the woods and although they still might one day be acquired by another, I still carry hope that Yahoo will emerge re-energized and focused on providing a top notch search alternative to Google. Enter Carol Bartz.

The new taskmaster of Yahoo, appears to be a great choice to help turn the purple Yahoo Ship around. Yahoo hired Carol Bartz as CEO in January to help steer the company into calmer waters. Jon Fortt over at Fortune Magazine featured a great piece on Carol Bartz and where Yahoo may be heading. Read " Yahoo's taskmaster". As Fortt described Bartz,
She is likable yet hard-charging, given to salty language, and always brutally candid. (In March she told a questioner at a Morgan Stanley conference that she uses Google's online maps because they're better than Yahoo's.) Bartz is also a known quantity in Silicon Valley circles: a seasoned executive who understands technology, is skeptical of the kinds of juvenile-sounding job titles that proliferate at Yahoo (Yang remains Chief Yahoo, for example), and thrives under pressure.
Carol Bartz may just be what the doctor ordered for Yahoo. Hmmph, sounds like Microsoft missed the boat on her too. Regardless it is a good move by Yahoo. It will be interesting to see where Mrs. Bartz takes the company in 2009 and beyond.

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posted by Jody @ Friday, April 17, 2009  
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