Without much fanfare or publication, Yahoo has released its day parting and demographic targeting technologies. This is a great stride forward for Yahoo and, until now, has been a pain for many search marketers advertising on Yahoo. Yahoo now joins the ranks of the other major Search Engines (Google, Microsoft Live Search, and ASK) with offering a greater level of sophisticated targeting tools to help advertisers eliminate wasted advertising dollars.
What is Day Parting?
Day Parting, can also be referred to as "Ad Scheduling" is an advanced targeting option that allows you to control what days and hours you want campaigns to run. The main benefit of day parting is to show your ad when people are more likely to buy. Think of it as time sensitive advertising.
With Yahoo offering day parting, this new functionality will allow advertisers to be able to expand day parting for their clients to further achieve their campaign goals.
Labels: Yahoo Day Parting