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Logic361 Announces Statistical Ad Analysis Software for Google Adwords and Yahoo Search Advertisers
Thursday, March 26, 2009
Logic361 has announced a new feature of its SEM analysis and recommendation software. Multivariate Statistical Confidence Scoring for Search Engine Text Ads.

Logic361's newest feature automates the analysis of A/B ad testing and speeds analysis by systematically calculating the statistical relevance of competing text ads. It provides search engine advertisers with the unique ability to quickly evaluate their entire ad inventory and make valuable changes with unprecedented confidence.

According to Stephen Schramke, President & CEO of logic 361, "... this new functionality was developed by seasoned "hands-on" search marketing professionals with the assistance of Harvard and Berkeley PhD statisticians and mathematicians. Customers who include GM, Home Depot, ING Direct, Real Networks, Nieman Marcus and Wine.com have generated impressive increases in ROI quickly and easily utilizing Logic361's software..."

Official press release:
Statistical Confidence Scoring Software Identifies Winning Ads, Improves Quality Scores
and Lowers Costs-Per-Click For Google Adwords and Yahoo Search Engine Advertisers

Seattle, WA (PRWEB) March 25, 2009 -- Logic361 (http://www.logic361.com/) a leading
pay-per-click search advertising analysis software company, today announced the
integration of text and display ad statistical confidence scoring, a major new feature of its search engine advertising analysis software application for Google Adwords and Yahoo Search advertisers.

Logic361's statistical scoring software automates the analysis of A/B ad testing and speeds analysis by systematically calculating the statistical relevance of competing text ads. It provides search advertisers with the unique ability to quickly evaluate their entire ad inventory and make valuable changes with unprecedented confidence.

Logic361's newest functionality combines years of best practices expertise from companies that include GM, Home Depot, ING Direct, Real Networks, Niemen Marcus, and Wine.com with the expertise of Harvard and Berkeley statistical and mathematical PhD’s. "Statistical scoring of search engine text ads is long overdue," said Stephen Schramke, chief executive officer, Logic361. "Google and Yahoo have been explicit in their efforts to reward quality ads with lower costs per click, better placement and increased impression share while correspondingly penalizing poor performing ads."

Search engine advertisers can review, at a glance, multivariate statistical scores ranging in confidence from 51% to 99% for pairs of text or display ads. Google Adwords and Yahoo Search advertisers can modify or pause ads instantly within the Logic361 analysis application.

"Search advertising costs are rising and competition is increasing. We have to work harder and faster to cost-effectively deliver results," said Chris Gilpin, search marketing director, BuyAutoTruckAccessories.com. "I rely on Logic361’s analysis software to quickly test and evaluate new ads. The results have been impressive; quality scores have improved, conversions have increased and our average cost-per-click has decreased."

Getting SEM Profit Analyzer and SEM Profit Manager

Both applications are immediately available as a SAAS account. Sign-up information can be found: http://www.logic361.com/Our-Solutions/

About Logic361


Logic361's customers range from start-ups to Fortune Top 10 companies and include both B2C and B2B direct marketers. Logic361's hosted, on-demand search advertising analysis and management software eliminates the need for search advertisers of all sizes to make investments in technology or IT personnel.

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posted by Jody @ Thursday, March 26, 2009  
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