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A Year Later and Yahoo is Still Standing...
Friday, February 27, 2009
When I first started using Search Engines, I used ASK Jeeves as there was no Google. I used Yahoo a little and then made the switch as many did to Google. I rarely used MSN. The reason? The results never gave me the information that I wanted. Needless to say I have never been a fan of Microsoft's search offering. I guess that for the most part, I would consider myself a Googler.

So last year when Microsoft was trying to acquire Yahoo, and analysts suggested that Yahoo was being obtuse for not jumping at the offers, I took note about how Jerry Yang continued to fight for his company and arguably one of the world's most well known brands in Yahoo. I began to become a fan of Yahoo again. I really did not want them to fail, ans I especially did not want them to fall prey top the demands of Microsoft. You see Search needs Yahoo. Do not forget that Yahoo is the number two search engine behind Google? Not Microsoft, not AOL, not ASK, Yahoo.

I like Jerry Yang and from what I have read and heard about Carol Bartz I like her too. Her no-nonsense approach may be just what the Dr. ordered for Yahoo. Yesterday she posted for the first time on the Yahoo Anecdotal blog.

Getting our house in order

A month and a half in the saddle and today I have the perfect excuse to get blogging.

I’ve been on a whirlwind tour for the last six weeks, talking with everybody from executive leaders to the guys who configured my laptop. I’ve been in student mode, slowly getting smarter about what makes this place tick. And most recently, I’ve been gathering information on what it’s going to take to get Yahoo! to a great place as an organization –- and one that brings you killer products.

People here have impressed the hell out of me. They’re smart, dedicated, passionate, driven, and really nice. There’s so much great energy and frankly lots of optimism. But there’s also plenty that has bogged this company down. For starters, you’d be amazed at how complicated some things are here.

So today I’m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer. For you using Yahoo! every day, it will better enable us to deliver products that make you say, “Wow.”

I’ve noticed that a lot of us on the inside don’t spend enough time looking to the outside. That’s why I’m creating a new Customer Advocacy group. After getting a lot of angry calls at my office from frustrated customers, I realized we could do a better job of listening to and supporting you. Our Customer Care team does an incredible job with the amazing number of people who come to them, but they need better resources. So we’re investing in that. After all, you deserve the very best.

We’re also leaning on this team to make sure we’re all hearing the voice of our customers (consumers and advertisers). I’m singularly focused on providing you with awesome products. Period. The kind that get you so excited, you have to tell someone about them. Whether on your desktop, your mobile device, or even your TV.

And that takes a real understanding of what you want/need/love/hate, how you’re using our products, and what you find simple, intuitive, easy and fun. Who wants innovation for innovation’s sake if it doesn’t make your life easier, more efficient, more productive? So expect us to hear you better and take better care of you.

Finally, a note about our brand. It’s one of our biggest assets. Mention Yahoo! practically anywhere in the world, and people yodel. But in the past few years, we haven’t been as clear in showing the world what the Yahoo! brand stands for. We’re going to change that. Look for this company’s brand to kick ass again.

Big thanks to the many of you who’ve reached out with positive comments. It’s clear people want Yahoo! to succeed. I’ll try to pop by here again soon, though probably not too soon. I have a pretty long to-do list.

Carol Bartz

To all you nay-sayers, it's a year later and after al of the offers, rumors and pressures to conform Yahoo is still standing on it's own strength.

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posted by Jody @ Friday, February 27, 2009  
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