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ASK.com Repositioned Yet Again As IAC Suffers In Q4
Friday, February 06, 2009
Well our former favorite Search Engine, ASK.com is being repositioned yet again as IAC had a poor Q4 as financial data was released this week. InterActive Corp. reported a 19% drop in Q4 media and advertising revenue — a more significant decline than any experienced by other publicly-traded internet search providers.

The Search Engine formerly known as ASK Jeeves continues to try and reposition itself as we have seen with the many changes of their search results pages over recent months. It all started last March when Ask.com announced plans to cater more closely to women... then in October it retooled search results so they appeared according to Marketing Vox as "... less as search listings and more like intuitive, highly detailed and multi-faceted responses to questions." ASK.com continues to slump with a 13% drop in operating income, from the previous year.

Related Stories

IAC Reports a Profit, But Ask.com Slumps - WSJ.com
Official IAC Q4 Press Release
IAC on Google Finance

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posted by Jody @ Friday, February 06, 2009  
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