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Organic Search Defined
Monday, December 29, 2008
So what is Organic Search?

We’re glad you asked. Organic Search is something that we know a lot about. First off, we should mention that Organic Search is also referred to as:
  • Natural search
  • Algorithmic search
  • Search results
  • Non-paid listings
  • Non-sponsored listings
Organic search results refer to those listings in search engine results pages that appear within the main results of a SERP (Search Engine Results Page). These results are not the result of bidding on a keyword for placement but are the results as deemed relevant by the search engines based on numerous on-page and off-page factors. You might say that organic search is the opposite of PPC or sponsored search marketing. When people refer to the two main components of search marketing they are talking about:
  1. SEO (aka Organic Search) OR
  2. PPC/SEM/Sponsored Search Marketing


 Organic Search is the component of online marketing that is typically referred to as SEO (Search Engine Optimization). We feel that organic search marketing is more than just SEO.  It is more than, trying to "optimize for search results".  It is about creating the right content and the right messaging for your audience.  Of course "optimizing" to gain visibility in the search results is part of the equation, but only one part.  We have discussed the various stages of the organic search marketing maturity model previously on Marketing Jive, and it is important to know that there are different stages to organic search.

Organic Search Marketing Maturity Model

Organic Search as Part of Search Engine Marketing

Organic Search is based around optimizing your content for given key phrases so that your web pages will appear in the main results of search engines such as Google or Yahoo. Whether you optimize a webpage, a blog post, a news article or a video, organic search marketing is the process of optimizing this content so that it appears on the results pages of the search engines. The better optimized and interlinked your page is, the higher in the results you should appear. Organic Search is based around relevancy and ensuring that your content is unique and informative to a person who uses a search engine to find the information that they are looking for. Combine this relevant content with the fact that others add links to your web pages and you have in essence why a page is visible in the search results for a given key phrase.

Throughout our site, you will often see us refer to organic search. Now you have a general idea of what we mean.

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posted by Jody @ Monday, December 29, 2008  
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