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SEO and PPC: Two Channels, One Strategy
Thursday, November 13, 2008
Yesterday at Enquiro we held our latest B2B Expert Series Webinar, "Bringing SEO and PPC together around Common Business Objectives".



Search is a connector that is triggered by a number of different items. In the B2B space these items can trigger something during the buying funnel with regards to how search is being used to find more information. We need to understand that Search is something that people do. It's not just a channel. Search is a human element of us doing something to find and request more information. Search connects a lot of channels. SEO is one channel, PPC is another. The strategy comes in when you try to leverage both as part of your online marketing endeavors.

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posted by Jody @ Thursday, November 13, 2008  
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