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comScore Introduces Media Planner
Thursday, October 23, 2008
Introducing comScore Media Planner

In line with their continuous efforts to provide more reliable and actionable data and tools for digital media measurement, comScore is happy to announce that a new tool, comScore Media Planner, is now available to support your day to day media planning needs.

Media Planner combines comScore's various data sources into one simple and comprehensive planning interface, enabling you to analyze audiences and build online campaigns based on various targeting criteria, including:

• Demographics
• Product ownership, Purchase Intent
• Offline/lifestyle Attributes
• Online behavior
• Buying power
• and 3rd party / proprietary segmentation schemes (Claritas Prizm, Acxiom PersonicX etc)

Beta testers have been invited to a demonstration of Media Planner on Thursday, October 30th at 1:30 pm Eastern.

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posted by Jody @ Thursday, October 23, 2008  
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