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SEO Paradigm Shift: Google Prefers Dynamic URLs Over Static URLs?
Tuesday, September 23, 2008
Came across this post which will have large implications for our clients and all websites for that matter. According to Barry Schwartz at SE Land Google posted a blog entry telling Webmasters not to rewrite dynamic URLs to be static. This is an entire paradigm shift into what we have learned and been told by the engines.
http://googlewebmastercentral.blogspot.com/2008/09/dynamic-urls-vs-static-urls.html

Key Takeaways from the Google Post:

  • static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls
  • the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking
  • Providing search engines with dynamic URLs should be favored over hiding parameters to make them look static.

http://searchengineland.com/080923-090542.php

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posted by Jody @ Tuesday, September 23, 2008  
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Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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