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Where was ASK at SES San Jose? or ASK TV Search
Tuesday, August 26, 2008
So I am/was/am a big fan of ASK. While I was at SES San Jose last week I was curious as to the absence of ASK. It just seemed that their presence at the show was limited at best. I was able to attend a great session that features Erik Collier of ASK, the man who is responsible for the fantastic ASK 3-D experience and the great results page from ASK.

So while hearing Erik speak at SES was a highlight, I was still disappointed with ASK's turnout at SES. Even their booth at the Exhibit hall was lame. Getting back to Erik, one of the cool things that he did mention was Ask.com’s newest application of semantic search technology, searchable TV listings (which he stated "is still a work in progress, by the way...") ASK describes the ASK TV listings as follows:

Our Ask TV listings uses our patent-pending technology DADS (Direct Answers from Databases) to answer queries and questions from structured data feeds and databases. DADS provides highly accurate answers to queries which are relevant to a given topic. Instead of using traditional keyword search algorithms, our technology can deliver much deeper, more precise search results based on understanding of a query meaning rather than syntactical text matching.

Ask TV answers queries ranging from "when is sports on tv this weekend" or "horror movies tonight" to "lindsay lohan on tv". Covering nearly 10,000 distinct stations and over 100,000 shows, our information is updated daily -- and it can be personalized and customized to any location and cable provider in the USA.

This is pretty cool. The Semantic Web is coming, the Semantic Web is coming!!!

Check out Erik's full post over at the ASK Blog.

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posted by Jody @ Tuesday, August 26, 2008  
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