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Measuring Online Success: Website Success Measures |
| Monday, August 25, 2008 |
The gang over at SEOptimise had a great blog post on 33 Website Success Metrics Instead of Rankings, Google Page Rank and Traffic. Measuring the success of your online campaigns is critical if you are to continue to improve in your industry and remain competitive. Depending on the type of site you have there are various key performance indicators that you could and should be measuring.
The post break out 33 metrics by four categories:
- Business Metrics
- Usability Metrics
- SEO Metrics
- Social Media Metrics
The metrics listed include:
- ROI
- Sales
- Leads
- Conversions
- Subscribers
- Returning visitors
- Page Views per Visit
- Time on Page
- Time on Site
- Bounce Rate
- Form Abandonment Rate
- Next Pages
- Links Clicked (upstream/downstream)
- Eye Tracking
- Internal Searches
- Number of Backlinks
- Quality of Backlinks (IBL Quality)
- Google Cache Date
- Google bot Visit Frequency
- Last time Google bot visited
- Pages Indexed
- Alexa Rank - not recommended
- Compete Rank - only US data
- Bookmarks of delicious
- Bookmarks on other social bookmarking sites
- Social News Submissions
- # of Tweets on Twitter
- Niche social site votes
- Number of thumbs up on stumbleupon
- StumbleUpon reviews feedback
- Technorati Blog Mentions
- Google Blog Search Links
While there are a number of beneficial metrics here, it really comes down to measuring ROI and the return that you are getting back from your site based on what you spent to run and optimize your site. For a more detailed breakdown of the metrics from SEOptimize, click here.Labels: website metircs |
posted by Jody @ 4:07 PM   |
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