Latest news from Omniture as received from their official press release.
Monday, August 18, 2008
Fortune 500 Companies, Interactive Agencies and Search Marketers Rely on Omniture to Manage Their Advertising Spend and Increase the Yield From Search Marketing Campaigns
Omniture, Inc., a leading provider of online business optimization software, today detailed the company's continued momentum in search marketing with customers, interactive agency partners, and products that are resulting in increased ROI for search marketers. During the last 12 months, Omniture has seen a 63 percent increase in ad spend under management through Omniture SearchCenter and manages these search campaigns for more than 500 leading brands across the media, retail, finance, travel, real estate, automotive, and high tech industries.
A well-known Omniture sports entertainment customer realized a triple digit return on ad spend for paid key words within the first two weeks of implementing Omniture SearchCenter. "Last month we achieved a 621% return on ad spend with SearchCenter, while this month we are hovering above 800%," said the organization's manager of Web analytics and digital research. "SearchCenter allows us to see what keywords drive the most traffic, but more importantly, which keywords lead to purchases on our commerce site. We can now look at our keyword spending, evaluate traffic and conversion associated with each term, and drop any keywords that aren't driving revenue to our bottom line."
Omniture SearchCenter manages advertising spend and integrates search campaign data across all of the major search engines including Baidu, Google, Miva, MSN, Yahoo! and many others. In addition, customers that integrate Omniture SiteCatalyst Web analytics data with Omniture SearchCenter are able to better understand the influences that shape the results of their search marketing campaigns. For example, search marketers can understand the level of customer engagement and the Web site content that influenced customer conversion after a search marketing campaign led a visitor to the site.
"Using SiteCatalyst and SearchCenter has been an important part of driving all aspects of our online success," said the organization's manager of Web analytics and digital research. "Over the past year, we have boosted our search traffic by 30%, our page views by 55% and revenue by 80%."
According to JupiterResearch, search marketing is one of the fastest growing components of the online marketing budget and paid search spending will rise from $8.9 billion in 2007 to $18.5 billion in 2012 at a compound annual growth rate of 15 percent (JupiterResearch, US Paid Search Forecast 2007 - 2012). In addition, JupiterResearch says that "adoption of both bid management and Web analytics tools is crucial for marketers to measure campaigns and develop new, improved strategies based on data."
"Companies are looking for an edge as they navigate search marketing and seek to optimize the outcome of their campaigns," said Gail Ennis, senior vice president of marketing at Omniture. "Point search management solutions are not enough -- while they might showcase the success of getting visitors to a site, they do not spell out what happens after they arrive. Customers appreciate the holistic view that Omniture provides by integrating Web analytics data with their search marketing -- allowing marketers to better understand the path customers take to a site as well as the steps to conversion."
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes.