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Official Line About Search Engines Indexing Flash Content
Thursday, July 31, 2008
A few weeks ago we touched on the announcement that the major search engines were beginning to effectively crawl and index content within Flash.

We’ve had a couple chats about engines being theoretically able to index flash, but here’s the official line.

http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html

http://www.adobe.com/devnet/flashplayer/articles/swf_searchability.html

Important points are:

  • Text and HTML in flash are crawled the same as any other text content. Crawl, follow links, click on buttons, and fill out some forms. If the flash file is embedded HTML tags, it’ll read it like HTML (including following links and obeying no-follow)

  • If the flash window executed via JavaScript, the window may not be found by the spider

  • External elements pulled into a flash window aren’t found. i.e. if the flash file loads HTML or XML it’s not going to be found by the spider.

Thanks to Chris Davies at Enquiro for the update.

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posted by Jody @ Thursday, July 31, 2008  
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