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All About Google Rankings.... from Google
Thursday, July 17, 2008
Over at the Official Google Blog, which topped our list of the Top 50 Google Blogs last year, Amit Singhal has provided some insight into Google Rankings of their search results. His series began with an Introduction to Google Ranking where he discussed:
  • that Google ranking is a series of algorithms used to find (and return) the most relevant document based on a user query
  • Google ranking algorithms are applied not only to web search but to images, News, Maps, Product Search, Video (YouTube) Search, Book Search and so on.
  • Google has three philosophies behind their ranking system: provide the most locally relevant results across the Globe, keep it simple, and allow no manual intervention.
The second post from Amit discussed the Technologies behind Google ranking where items mentioned included:
  • the core technology for Google's ranking system comes from the academic field of Information Retrieval (IR). Google has since built a system that involves linking inventories and page structure.
  • Google has invested heavily in their crawl and index system as a means of understanding pages which includes developing distinctions between important and less important words on a page and the freshness of the information on the page.
  • Google works hard to understand the user's query based on a concept analysis system, an advanced synonyms system and a top spelling suggestion system.
  • User Intent, this Amit discusses innovations such as Google's Universal Search and Personalization as two methods that Google leverage to improve the rank and relevancy of results for the user.
Amit's closing thoughts were that Google pride themselves in running a very good ranking system, and are working incredibly hard every day to make it even better. Sounds good to us, relevancy is a tough one. Understanding user intent is difficult at the best of times, so any effort that Google or any of the other Search Engines make to provide more relevant results is a welcomed innovation.

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posted by Jody @ Thursday, July 17, 2008  
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