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SMX Advanced: 4 Must Attend Sessions
Sunday, June 01, 2008

Well the second annual SMX Advanced conference takes place this week in Seattle. The two day session take place on June 3rd and 4th at the Bell Harbor International Conference Center. The conference has an organic and paid track and debuted in June 2007. It looks like there will be some pretty cool sessions to attend. Here's a look at a couple of sessions that you will want to check out.

Blow Your Mind Link Building Techniques - Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to "buying" the links the engines would never consider a "paid link?" This, along with non-traditional link sources, linking strategies and nofollow PageRank "scuplting" or "siloing" are covered in the session.

Link building is still a necessary means to build your organic rankings in the search engines. Perhaps one day the algorithms will change and the sites that should be ranking in top position will be ranking in top position regardless of their link inventory. Still this should be an interesting session to attend.

Moderator: Greg Boser, President/CEO, 3 Dog Media
Q&A Moderator: Matt McGee, SEO Manager, Marchex

Speakers include:

Roger Montti, Founder & Owner, MartiniBuster.com
Jay Young, Owner, Link Fish Media, Inc.

Conversion Optimization: Winning After They Arrive - After all the effort getting the paid search visitor to your site, are you missing out on converting them because of a bad landing page or other issues? This session looks at how to get more out of your existing visitors. It will cover testing methods, tools and strategies. Different sites may require different methods.

Landing page optimization should be a top priority for all marketers who advertise online. If it's not why are you even trying to advertise online? For those looking for new tools or strategies to help out with landing page optimization, this might be the session for you.

Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget
Q&A Moderator: Eric Enge, President, Stone Temple

Speakers include:

Rob Crigler, Director of Interactive Marketing, Orkin, Inc.
Tom Leung, Business Product Manager, Google
Jonathan Mendez, Founder & CEO, RAMP Digital

Creating Value In Your SEM Businesses - Hanging out your shingle is not building a business. Creating value that others will recognize and ultimately pay to own (read "buy") takes vision, planning and execution. In this session, you'll hear case studies from SEM business executives who have conceptualized and implemented strategies and tactics that make their companies intrinsically valuable.

This session, to me, looks to be one of the most interesting.

Moderator: Chris Elwell, President, Third Door Media

Speakers include:

Bruce Clay, President, Bruce Clay, Inc.
Sean J. McMahon, President, EngineWorks
Matt Naeger, Executive Vice President, Operations, Impaqt

Search Friendly Development - Highlights the most important elements to consider for search engine optimization (SEO) when building a web application infrastructure and provides tactical details about how to implement those elements. Topics include:

  • Developing a crawlable infrastructure
  • Considerations when developing rich internet applications (using technologies such as Flash, Silverlight, and AJAX)
  • URL rewriting, redirection, canonicalization, and visitor tracking
There is a great panel with this session, just don't expect to get too much out of them as the search engines tend to be fairly elusive in the Q&A portions of the sessions. Regardless, there should be some great tips from this session.

Moderator: Vanessa Fox, Features Editor, Search Engine Land

Speakers include:

Nathan Buggia, Lead Program Manager, Microsoft
Maile Ohye, Senior Developer Programs Engineer, Google
Sharad Verma, Sr. Product Manager, Web Search, Yahoo

While this expects to be a decent conference, I am looking more forward to SES San Jose. It's one of my favorite conferences which I will again be attending in August. We hope to see you there.

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posted by Jody @ Sunday, June 01, 2008  
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