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How Much Would You Pay for an Experienced SEO?
Friday, June 13, 2008
Over the past year or so, we keep seeing trends and stories about companies who are looking to bring SEO or SEM in-house. For the most part we can make an assumption that these are companies who get Search and how have dedicated budget for SEO and SEM. So with no shortage of "search engine optimizers" out there, I was curious as to what companies would pay for an experienced SEO consultant/strategist?

I did a little research and this is what I found.

SEOmoz had an interesting post on this topic from late 2006. I think that the ranges for the variety of the SEO related positions were on the high side, or were they? Here's an example based on the SEOmoz post:

VP/Director of Search Marketing
$100,000 - $350,000+
This individual is ultimately responsible for setting direction and strategies for large companies with earnings from $25MM-$1Bil+. Since this position can create or lose incredible amounts of wealth for a firm, the salaries will often reflect executive-level compensation.

Director/Manager of Organic Search
$75,000 - $150,000
This person is responsible for managing a team of SEO personnel in-house and reports to the senior marketing or SEO VP/Director.

Search Marketing Consultant
$60,000 - $200,000

Interesting figures, that are on the high side for sure.

Some more realistic figures can be found at indeed.com. A look at average salaries for specific SEO positions as of June 14th, 2008 indicate the following:

Seo Marketing - $138,000
Seo Specialist - $47,000
Search Engine Optimization - $55,000
Search Engine Optimization Specialist - $58,000

For more see, http://www.indeed.com/salary?q1=seo&l1=&tm=1.

Earlier this year SEMPO released an interesting study on in-house search marketing salaries.

So how much would you pay for an experienced SEO? Looks like the supply is limited but the demand is high.

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posted by Jody @ Friday, June 13, 2008  
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