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comScore Search Engine Data for May 2008
Thursday, June 19, 2008
comScore released their search engine data for May. Google, Yahoo and ASK were up while Microsoft (Live Search/MSN) was down. For Yahoo that is the first time that they have had an increase this year. They went from 20.4% up slightly to 20.6%. Microsoft dropped from 9.1% to 8.5%. They're down 1.3% since last October. Google remains somewhat constant as the jumped 0.2% to 61.8% market share.

One stat that I found interesting and would like to know more about is that from a report by J.P. Morgan’s Imran Khan, total US core search volume increased 16% Y/Y in May vs. 18% Y/Y growth in April. This is opposite to what we have seen over recent months across various industries. Over the past three or four months we have notice overall search volume decrease for a number of phrases that traditionally have higher search volumes. This is not limited to any one particular industry, we have seen this for a number of clients where we have compared YOY data.

TechCrunch has a great table comparing search engine marketing share from the first five months of 2007 to the first five months of 2008.

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posted by Jody @ Thursday, June 19, 2008  
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