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Top 7 Search Stories for March 2007
Friday, March 28, 2008

Well it's that time again, time for the top 7 search engine related stories of the month for the month of March 2008. Last month's biggest story was Yahoo telling Microsoft that they were not interesting in being acquired by Bill Gates and the Microsoft family. Let's see what this month's top stories in search were.

#7. Continued Exodus of Top Google Personnel to Facebook - there continue to be reports of key Google personnel leaving the Search giant to go work at popular social networking site Facebook. Will this have a dramatic effect on Google or will the impact be minimum as Google continues to be innovative with their search offering?

#6. Yahoo is Reported as the Top Web Property for February 2008 - a comScore report suggests that Yahoo was the top online property in February 2008 as they edged out Google for the honor.

#5. The on-going battle for control of InterActive Corp - It's Barry Diller vs. John Malone as InterActiveCorp (:IACI) and Liberty Media (LINTA) have sued each other over IACI's planned breakup into five separate businesses. A Delaware Chancery Court Judge is expected to issue a ruling soon. Some are dubbing this "The Battle of the Billionaires" to see who gains control of IAC/InterActiveCorp. I wonder how this will affect ASK's plans to change direction with their search offering?

#4. Google Feeling the Pains of a Recession? - recent reports from comScore suggest that Google is experiencing slowing growth with their paid advertising platform. In fact Google recently reported slower click-through declines last quarter. Google, will reports first quarter earnings for 2008 on April 17th. Is Google finally starting to slow down. or are they simply gearing up for the next phase on the Internet? CNBC's morning program Squawk on the Street had an interesting take on Google's slowing gross this morning that can be viewed here.

#3. SES NY 2008 - Search Engine Strategies New York has come and gone for another year. This year's event featured more than 65 in-depth sessions addressing the ins-and-outs of search engine marketing, plus keynote addresses from Nick Carr, author of The Big Switch, Rewiring the World, from Edison to Google; President of the Wall Street Journal Digital Network Gordon McLeod; founder and CEO of Mahalo.com, Inc. Jason Calacanis; and Chief Scientist at Yahoo! Research Andrew Tompkins.

#2. Rumors of Microsoft Upping their bis to Acquire Yahoo - well here we go again, various reports suggest that Microsoft is looking at upping their bid to acquire Yahoo. We still hope that this doesn't happen, but money talks.

#1. The future of ASK as a true search engine - reports suggest that ASK has finally thrown in the towel and is sick of competing to try and obtain search market share away from Google. Newly appointed ASK CEO, Jim Safka was quoted as saying; "... If we can do a better job of understanding who these customers are and answering their questions, we will grow..." According to Rob Hof over at Business Week,

But turning itself into a search site for “married women looking for help managing their lives”? What’s up with that? OK, I see that they’re saying 65% of the user base is women. But if you’re going to target your service, this audience seems a little broad, especially for a search engine. And if the idea of searching by asking a question didn’t work before, why will it work now?

I have felt a disturbance in the Force. I'm not sure what Safka's exact plans are for ASK, but I wish that he would reconsider the direction that he is looking at moving towards.

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posted by Jody @ Friday, March 28, 2008  
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