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SMX West Day Two Sessions of Note
Wednesday, February 27, 2008
Well as SMX West swings into the second day of the conference, here are a few of the session that may be of interest to those attending.

Search 4.0 Track

The Personalized Search Revolution - The Search 3.0 revolution of blended search isn't even over, and we're talking Search 4.0 already? Yes, because Google isn't waiting around. Google Personalized Search changes the SEO game dramatically, since those using the service have individually tailored results -- and more and more are using it each day. This session looks at how personalized search works, what SEOs can still to do influence those results and what might happen with personalization at the other major search engines.

Moderator: Chris Sherman, Executive Editor, Search Engine Land
Q&A Moderator: Fionn Downhill, CEO and President, Elixir Systems

Steven Marder, CEO and Co-founder, Eurekster
Phil McDonnell, Software Engineer, Google, Inc.
Cris Pierry, Senior Director of Product Management, Yahoo! Search

Landing Pages & Multivariate Testing - Even if you're not a fan of the animated superhero Wonder Twins, you'll know that two combined into one can sometimes make a stronger force. In this session, a look at what happens when you combine landing pages with multivariate testing tools -- tools that let you change various elements of the page dynamically to see which tests better with people.

Moderator: Gord Hotchkiss, President and CEO, Enquiro
Q&A Moderator: John Marshall, CTO and Founder, Market Motive

Jonathan Mendez, Founder & CEO, RAMP Digital
Sandra Niehaus, Vice President User Experience & Creative Director, Closed Loop Marketing
Seth Rosenblatt, Vice President, Business Development & Marketing, Optimost Solutions, Interwoven

Q&A Speakers:
Robert Bergquist, CEO, Widemile
Jon Diorio, Group Product Marketing Manager, Google AdWords and Website Optimizer

SEO & Blogging - Blogging can help SEO in a variety of ways. Blog posts are "syndicated," meaning your content -- and your links -- spread across the web. There are also dedicated blog search engines with readers you might be missing, if you're not blogging. This session introduces you to blogging and the SEO advantages it offers.

Moderator: Vanessa Fox, Features Editor, Search Engine Land
Q&A Moderator: Chris Winfield, President and Co-Founder, 10e20

Andy Beal, Internet Marketing Consultant, MarketingPilgrim.com
Michael Gray, President, Atlas Web Services
Aaron Wall, Author, SEO Book

and probably the one that I was most looking forward to:

Just Behave, A Look At Searcher Behavior - All this talk about making use of searcher behavior -- but how do searchers actually interact with search engines? Glad you asked! This session takes its name from Search Engine Land's "Just Behave" column and like that column looks at the latest research and studies to offer techniques and tips for search marketers to consider.

Moderator: Gord Hotchkiss, President and CEO, Enquiro
Q&A Moderator: Gillian Muessig, President, SEOmoz

Michael Ferguson, Senior User Experience Analyst, Ask.com
Laura Granka, User Experience Research, Google
Ben Hanna, Vice President Marketing, Business.com

Of course later in the evening there is the Google Groove where you can network at the Googleplex. Sounds like a great day of sessions and networking opportunities.


posted by Jody @ Wednesday, February 27, 2008  
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