HOME ORGANIC SEARCH SEO TIPS DIGITAL MARKETING SERVICES SUBSCRIBE

SEARCH
 
FIND US
Twitter
Facebook
LinkedIn
SUBSCRIBE
Subscribe to Marketing Jive
 Subscribe to our feed.
ADVERTISE
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
Search Engine Market Share (US)
Organic Search / SEO Tips
Yahoo Q4 Announcement Was as Expected
Wednesday, January 30, 2008
It wasn't great news for Yahoo yesterday as they reported their Q4 earnings. Representing the eighth drop in a row, Yahoo reported that the fourth quarter earnings showed a 24% drop and the full year profits went down $13%. In addition, the company is planning to lay off 7% of their 14,000 employees. Yahoo (YHOO) shares fell about 9 percent on Wednesday amidst reports that Yahoo was in for another tough year in 2008.

So what's wrong with Yahoo? Well maybe they underestimated Google a few years back. Maybe it's the fact the the Internet has become a very competitive landscape with popular online destinations being social networks such as MySpace and Facebook. The fact of the matter is, is that Internet is a much busier place than it was when Yahoo started out in the mid-90's. Yahoo has been losing search market share for the past few years. Goldman Sachs analyst Jennifer Watson said,
"Given the continued investments in 2008, we are increasingly concerned about the cost of maintaining leadership" in key markets such as e-mail and search."
What's next for Yahoo? Before everyone starts pushing the panic button suggesting that Microsoft is going to purchase Yahoo, wait just a minute. It is most unlikely that this will happen. The fact is that Yahoo needs to regroup and establish some goals as to where they see themselves going. If it's search they need to focus on search. If it's as an entertainment portal/community then focus should be there. The fact of the matter is, the team at Yahoo need to pull together, get on the same page and focus on what's best for Yahoo.

Labels:

posted by Jody @ Wednesday, January 30, 2008  
0 Comments:
Post a Comment
<< Home
 
Top B2B Blogs    
Invesp landing page optimization
About Me
Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
Previous Posts
Marketing Jive Vault of Posts
Online Marketing Resources
Blogs We Like
Hockey Fanatic
JodyNimetz.com
Ask.com Blog
Comparison Engines
Matt Cutts

TechCrunch
Techdirt
VentureBeat
Yahoo Search Blog

Add to Technorati Favorites

Marketing Jive Home

|

Subscribe | Contact Us | Advertise | Site Map

Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live