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Blog Ego: Do You Have It?
Wednesday, January 16, 2008
For anyone who blogs regularly, blogging is a lot of work. For those of you who have the time and the resources good for you. For those of us that do not it takes a lot of extra work to blog. It takes even more work when you have an established audience and dedicated readers.

We've seen an interesting trend in recent months. Something that I like to refer to as Blog Ego. There are a number of people in various industries including the search industry that have Blog Ego. Before we dive in further, let us define blog ego:

Blog Ego: an over-inflated feeling of pride in your blogging efforts.

Blog ego is not always deserved nor is it always positive. Frankly blog ego is plain boring. Considering the fact that a blog in essence is a "web-diary" of one's thoughts about a particular subject or about simply what's on one's mind a blog is the thoughts of one single entity. Blog ego happens when a blogger gets to a point where they feel superior to other bloggers in their genre. More often than not, bloggers who get blog ego do not even realize they have it. They simply developed it by blogging, and blogging and blogging. The question then becomes aren't all bloggers egomaniacs? Well in a word no. To quote Seth Godin,
We spend the time and the energy and the money to post our opinions to the world, and we do it daily, or even hourly, often on topics on which we have no obvious authority...
I happen to work in the industry of online marketing ... search marketing to be precise and in this industry if you do not blog then you are a nobody. There is mass ego in this industry. I started blogging for a couple of reasons, some of which include:
  • I simply wanted to learn more about blogs.
  • I had something to say and wanted to share it.
  • I couldn't find the information that I needed so I thought I would try to provide information that others may need.
Really I'm still new to the blogging world. I've only been blogging for about two years. It's been quite an experience. In such a short time I cannot believe the traffic that I get to my "little" blog. People find merit in what I post. Others in the industry link to my posts so they must find value in them as well. It's really exciting to check my stats and see that people from all over the world visit my blog. For that I am thankful to my visitors. You see as I approach 500 posts on SEO-Space, I wonder why I do not have blog ego as of yet? I mean at least compared to others in the industry (and there are a lot of you.) You see I don't think that my blog is the best SEO or B2B focused blog out there, but I do think that SEO-Space can be a great resource for SEO related items such as reputation management, social networking commentary, thoughts on ASK and other search engines or on other areas of interest such as hockey and music. I enjoy blogging.

What I do not enjoy is other bloggers who have blog ego. You have your opinions and that's fine, but spare us on the mindless insights and raves about your blog and web properties. The self-promotion is truly lame. If we like your stuff, we'll subscribe to it. Heck if we really like your stuff, we'll link to it. So for all of you bloggers in the various industries that have blog ego, we don't care about your stats, we don't care about your popularity in social communities and we don't care about your rank in Technorati. It's the relevant content that we care about. Blog ego is boring.

You know a good rock song is a good rock song whether you play it electric or on an acoustic guitar. The same could be said for a blog, a good blog is a good blog providing that your content is relevant to me the user. For the many bloggers out there with blog ego, it's time to stop the self promotion and provide more substance. We now return you to regularly scheduled programming....


posted by Jody @ Wednesday, January 16, 2008  
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Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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