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Cyber-Week Results in Over $4 Billion in Online Sales |
| Sunday, December 02, 2007 |
Forget Cyber-Monday, let's talk about Cyber-Week. According to data from comScore, online sales during last week (which started on Cyber-Monday) resulted in more than $4 billion in online sales. According to the report, the heaviest online spending day of the season thus far was Cyber Monday (November 26) with $733 million in sales, marginally higher than sales on Thursday, November 29th.
Note: The term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season in the United States.
| 2007 Holiday Season To Date vs. Corresponding Days* in 2006 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home/Work/University Locations Source: comScore, Inc. | |
| Billions ($) | | Holiday Season to Date | 2006 | 2007 | Pct Change | | November 1 – 30 | $11.41 | $13.43 | 18% | | Week Ending November 30 | $3.43 | $4.06 | 18% | | Thanksgiving Day (November 22) | $0.21 | $0.27 | 29% | | “Black Friday” (November 23) | $0.43 | $0.53 | 22% | | “Cyber Monday” (November 26) | $0.61 | $0.73 | 21% |
The full report is available at comScore.
Labels: Cyber Monday |
posted by Jody @ 1:51 PM   |
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