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SEO Fundamentals Are Still Important
Friday, November 02, 2007
It's great to see that we're not the only ones who think that SEO fundamentals are still important to your online success. It is amazing to hear the number of clients who come to us and ask us why they are not ranking in Google. They are usually looking for some high level strategic consultation at this point. However, more often than not we do a quick review of their site or a full blown site audit and I would guess that seven out of ten are missing the SEO fundamentals such as optimized meta data, proper keyword density throughout the site and lack of unique content on the site.

Fact: It does not matter how large your company is, from small business to B2B organizations, the need for having SEO fundamentals in place forms the foundation for your online marketing campaign. At least from a natural or organic search perspective.

Lee Odden over at Online Marketing Blog had a great post on Search Engine Optimization Basics where he mentioned things such as:
  • Keyword research - generate a glossary of keyword phrases that addresses both prospect needs and the content you’re publishing.
  • Content creation plan
  • Keyword in alt text of images
  • HTML site maps listing links to all pages or top level categories on the site are still a good idea.
  • Anchor text of interlinking site pages should include relevant keywords
  • Avoid all Flash, all Ajax, iFrames or anything that makes it difficult for a search engine to find and understand site content
  • Avoid temporary (302) URL redirects. Use permanent redirects (301)
Of course there are many more best practices and SEO basics that every site owner should practice. Even as tactics and strategies change moving from meta data optimization to things such as video optimization, widget marketing and social media marketing, it is always a good idea to ensure that you have the SEO fundamentals in place before proceeding with more detailed strategies.

Again great job by Lee to put together a great list of search engine optimization basics.

Labels: ,

posted by Jody @ Friday, November 02, 2007  
3 Comments:
  • At 9:53 AM, Anonymous Anonymous said…

    Hey Jody,

    Thanks for pointing out the SEO basics post. It's amazing how many companies chase after the latest and greatest shiny new object without making sure their core marketable content is squared away.

    Cheers,
    Lee

     
  • At 9:07 PM, Blogger Jody said…

    Yes I agree. We too see a number of companies who overlook the fundamentals and look straight to the new "hip" tactics.

    Thanks for dropping by.

     
  • At 3:45 AM, Anonymous Michelle said…

    Can also give keywordspy a try.KeywordSpy.com is a Keyword Research Tool that helps identify what keywords competitors use, with results actually reflecting what advertisers are using at the current time. - http://www.keywordspy.com

     
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