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PubCon Las Vegas 2007 - Must Attend Sessions
Friday, November 30, 2007
As many industry folks head to the city of sin, Las Vegas to attend the Pubcon event, we thought we would put together a list of must attend sessions for first timers. While something can be learned from each and every session, the sessions of particular interest include:
  • Kickoff Keynote Address by Craig Newmark
  • Social Marketing 101 - The Playing Field

    This panel is an introduction about getting up to speed with the major social marketing sites. This panel of SMO promotion experts will take you from newbie to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn.

    Moderator: Joe Laratro
    Rand Fishkin, CEO, SEOMoz
    Neil Patel, CTO, Advantage Consulting Services, Inc.
    Michael Gray, President, Atlas Web Service
    Cameron Olthuis, CEO, Factive Media

  • PPC Marketing 101

    A bottom up look at pay-per-click advertising on today's major platforms. This is a mid-intro to medium skill level session.

    Moderator: Christine Churchill
    Christine Churchill, President, KeyRelevance
    TJ Kelly, , Looksmart
    Mona Elesseily, Director of Marketing Strategy, Page Zero Media
    Andrew Beckman, President, SearchAdNetwork

  • Reputation Monitoring and Management

    If you are not talking with your customer base your customer base will be talking about you. This session will look at ways to monitor, manage, and influence your reputation within the blogosphere and press.

    Moderator: Todd Friesen
    Geoff Livingston, CEO, Author of "Now is Gone", Livingston Communications
    Cameron Olthuis, CEO, Factive Media
    Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC
    Ted Murphy, Founder / CEO, IZEA

  • Universal and Personal Search - This Changes Everything

    The 10 little blue link SERP ain't what she used to be. Today's SERP is more complex than ever. This session will examine today's SERP with it's images, media, stock quotes, weather, and other entities. How does this radically change SEO?

    Moderator: Jake Baillie
    Gordon Hotchkiss, President, Enquiro Search Solutions
    Bill Slawski, Director of Internet Marketing, KeyRelevance
    Greg Boser, President, WebGuerrilla LLC

  • Link Baiting - 96 Different Strategies

    Link baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are fascinating. Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the 12.

    Moderator: Jake Baillie
    Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC
    Andy Hagans, Strategiest, Text-Link-Ads
    Bill Hartzer, Search Engine Optimization Manager, Marketnet, Inc.

  • Analytics, Tracking Performance - Beyond the Page View

    From simple page view measuring to conversion tracking, this session will look at the process to see what your site is really producing and how. This session features two top-notch vendors and two top-notch consultants, which should make for an intriguing mix.

    Moderator: Joe Laratro
    Steve O'Brien, Vice President, Internet Solutions Marketing, Unica Corporation
    John Marshall, CTO, Founder, Market Motive
    Scott Orth, Director of Internet Marketing Strategies, GTS Services

  • SEO Design and Organic Site Structure

    Site design is critical for quality indexing and rankings. There are pit falls that are not apparent. This session will take a top down approach to designing a modern website.

    Moderator: Todd Friesen
    Mark Jackson, President / CEO, VIZION Interactive, Inc.
    Lyndsay Walker, Web Analytics Coordinator / SEO Specialist, WestJet / Lyndseo
    Paul Bruemmer, Director Search Marketing, Red Door Interactive
    Alan K'necht, Founder & President, K'nechtology Inc.

  • Special Event - Google Reception with the Google Engineers

    Mix and mingle with the brains behind the search engine. This is your chance to pick the brains of the top Google engineers. A variety of Google engineers will be available to answer questions and chat in this fun and informal setting. Got a nagging question about your site? Want to learn more about a particular Google advertising program? Think you have a brain-teaser that even a Google engineer won’t be able to solve? Come to the Google Reception and hang out with the engineers.

  • Keynote Coffee Chat With Matt Cutts of Google On the Hot Seat

    Bring a pile of questions with you. This is a pure question and answer session with the master Google company guy, Matt Cutts.

    Moderator: Brett Tabke
    Matt Cutts, Software Engineer, Google Inc.

  • Video Search Engine Listings and Optimization

    Optimizing for video, universal, and pod casting engines is vastly different than a stock text based engine. From embedded meta data to optical character recognition you have to learn a new set of techniques.

    Moderator: Robin Liss
    John Coronella, Internet Marketing Consultant, OnlineMarketer
    Brett Tabke, CEO, WebmasterWorld.com
    Gregory Markel, owner, Infusecreative

  • Competitive Intelligence

    When evaluating and planning your own direction, knowing your sector's finer points is mission critical. It's difficult to look at your competitors without leaving tracks. It can be a challenge, but is extremely important to manage your own reputation. This panel will look at a number of issues surrounding competitive intelligence being probed by the competition and probing the competition yourself.

    Moderator: Jake Baillie
    Jake Baillie, Managing Director, STN Labs
    Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC
    Larry Mersman, Vice President, Trellian

Wow there are some great sessions. What was I thinking when I decided not to attend? Well for all attending enjoy!


posted by Jody @ Friday, November 30, 2007  
  • At 10:37 AM, Blogger Frozen2late said…

    Social Marketing 101 - The Playing Field

    This session was amazing!

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