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What Influences B2B Tech Buyers During the Purchase Process? |
| Wednesday, October 17, 2007 |
We've been conducting some exciting research at Enquiro lately. Our latest research deals with B2B technical buyers and what influences them during the purchase process. We discuss:
- How do users navigate from awareness, through the research and negotiation phases to the actual purchasing decision?
- What is the balance between online and offline influences?
- Do purchasers use search engines and, if so, which search engines and why?
Marketers have a 76% chance of engaging and influencing technical buyers' B2B purchasing decisions through search marketing, according to a new study from Enquiro Research. This and other study findings are available in Enquiro's newly-published B2B whitepaper which focuses on marketing specifically to the technical buyer - namely, the person within an organization who ensures that a purchased solution meets the company's technical requirements. Check out the official press release on what influences B2B technical buyers during the purchasing process.Labels: enquiro research |
posted by Jody @ 11:46 AM   |
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