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What Influences B2B Tech Buyers During the Purchase Process?
Wednesday, October 17, 2007
We've been conducting some exciting research at Enquiro lately. Our latest research deals with B2B technical buyers and what influences them during the purchase process. We discuss:
  • How do users navigate from awareness, through the research and negotiation phases to the actual purchasing decision?
  • What is the balance between online and offline influences?
  • Do purchasers use search engines and, if so, which search engines and why?
Marketers have a 76% chance of engaging and influencing technical buyers' B2B purchasing decisions through search marketing, according to a new study from Enquiro Research. This and other study findings are available in Enquiro's newly-published B2B whitepaper which focuses on marketing specifically to the technical buyer - namely, the person within an organization who ensures that a purchased solution meets the company's technical requirements.
Check out the official press release on what influences B2B technical buyers during the purchasing process.

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posted by Jody @ Wednesday, October 17, 2007  
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