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SEO Reminders to Consider as Autumn Approaches
Sunday, September 02, 2007
Can you believe that September is here already? Autumn will arrive in a few weeks and as such, it's a great time to evaluate your SEO campaign and see how your organic rankings are doing. Have you experienced any ranking increases for you main "money" words? Have your rankings slipped? Here is a quick reminder of some SEO tips to consider as we enter the last third of the year.
  • Revisit Meta Data of You Main Content Pages - it's a great time to revisit the meta data of your important site pages. Make sure that you have unique titles and descriptions for each page. Consider tweaking your meta data so that the engines have some fresh data to index.

  • Revisit Your Page Titles - in conjunction with with the previous point, you should revisit your page titles to ensure that you have important keywords inserted in the title that are reflective of the page content.

  • Review your Keywords - it may be an opportune time to revisit your keyword list to ensure that you are taking advantage of the latest buzzwords and industry terms that your users may be using when searching for your services.

  • Examine your External Link Inventory - use tools such as Yahoo Site Explorer and Google Webmaster Tools to see which sites are linking back to your site. If there are sites that are irrelevant that are linking to your site, you may want to request a removal of the link as this could be damaging to your Inbound Linking (IBL) Quality Score. By the same token you can visit the sites that are linking to you to see if the anchor text contains important keywords that you are positioning for.

  • Study Your Keyword Referrals from your Analytics/Log Files - take time to review your top organic keyword referrals to see if there are terms that you may be able to better leverage. Examine your stats to see if you are optimizing your site for the phrases that users are currently using when visiting a search engine.

  • Write some new content - the search engines continue to seek fresh new content. In fact users are looking for fresh content as well. Posting new content on your site that is informative, useful and somewhat unique is still a great way to improve your organic rankings for keyphrases.

  • Check Technical Issues - look at the backend of your site to see if there are any technical issues that may be affecting the way your site is being indexed in the search engines. Ensure that the search engine spiders can access your content and that your content is available to the engines.
Quite often webmasters and site owners overlook the fundamentals of SEO. Throughout the year the engines change their algorithms and as a result organic search rankings will fluctuate. To have the staying power for occupying the valuable real estate in the top organic rankings, it is a good habit to revisit SEO fundamentals throughout the year keeping in mind that your user should always come first when you promote your site.

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posted by Jody @ Sunday, September 02, 2007  
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