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Remarkable Value: Is There Remarkable Value in Online Marketing? Part One
Wednesday, September 12, 2007
Hmm, remarkable value... what do those two words mean to you? I guess that it's open to interpretation. For me remarkable value means something I find value in that is fresh, new and as yet unmatched. In fact I will go on record and define remarkable value as:
*Remarkable Value* - finding extraordinary worth in something.
Remarkable value can mean different things to different people. In everyday life, something that is of remarkable value to me today may not ever be of remarkable value to you. Take for example blogs. I read a lot of different blogs each consisting of a lot of different subject matter. While there is value in most of them, I'm not so sure that I find remarkable value in them all of the time. Someone else on the other habd might actually find remarkable value in the same blog(s). For me, that tells me that remarkable value should be consistent. Or should it? Is it that lack of consistency that helps define remarkable value because as a society we are not used to it?

In your everyday routine, do you experience remarkable value on a regular basis? When you turn the TV on and watch CNN, do you find remarkable value? When you try a new restaurant out, do you find remarkable value in the experience? How about when you make a purchase, do you find remarkable value in the purchase that you make? The point that I am trying to get across is that remarkable value is open to interpretation and is difficult to find. It takes a special set of circumstances to provide remarkable value.

Things I find remarkable value in:
  • Knowledge - not just any knowledge, but knowledge that sincerely satisfies my need to seek out an answer to something.
  • Timing - Owning a house in an over-inflated real estate market when it was originally purchased for a quarter of what it is worth now.
  • Exceptional Customer Service - having someone take the time to solve my dilemma in manner in which I would like the dilemma solved.
  • Unconditional Love - this is not easy to find by all people, but when you experience it, there is remarkable value that you feel.
Those are four very diverse items that I find remarkable value in. For the most part it takes a special set of circumstances to provide and experience remarkable value. Which brings me to the topic of this post and this series; Is there remarkable value in online marketing? In part two of this series, we will look closer at this interesting and potentially elusive topic. For all of the webmasters, site owners, SEO's, prospects, online marketers, marketers in general who may be reading this I would like to hear examples of remarkable value that you have experienced in terms of online marketing and SEO. Simply leave a comment or email me and maybe I will include some of the examples later on in this series on Remarkable Value in Online Marketing.

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posted by Jody @ Wednesday, September 12, 2007  
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