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14 Best Practices and Tips for Video Optimization SEO
Monday, September 10, 2007
Video optimization as part of your search engine optimization efforts can be a great way for you to expose your brand to users who may have otherwise not been familar with your brand, your product(s) or your service(s). With the launch of Universal Search from Google, you can expect to see more and more video results occupying the search engine results that are served up by Google.

Marketers and site owners are continuing to experiment with video as a means of intercepting their target markets. As a result, we are seeing more video driven content surface on the Web. Just how popular is video content on the Web? Well depending on the study or data you review, the results vary.

The thing is, as is the case with a lot of the content on the Web, a lot of the video out there is useless and lacking in informative content. Don't get me wrong, there is a lot of great "How To" video's out there, but there are a lot of video footage that is really just noise and an interruption to those of use looking for useful, relevant information. According to websiteoptimization.com, the growth of online video has been quite explosive.

SiteUnique Visitors (1000s)
(June 2007)
Year-over-year growth
1. YouTube51,378162%
2. Google Video17,759137%
3. AOL Video15,687114%
4. Yahoo! Video15,473405%
5. vids.myspace.com15,28169%
6. MSN Video11,9678%

With this type of growth, the need for online video optimization is a must. As a result, we have compiled a few best practices that you should consider when looking to optimize your online video.

Video Optimization
Best Practices and Tips
  1. Make sure that your video clips are relevant and informative - For starters, ensure that your video provides useful and informative information. Videos that demonstrate step by step procedures are great, videos that express an opinion about a specific topic can be useful too. Videos that have nothing to do with your brand or service offering or are general or vague in nature will just confuse your audience. Save the viewer the trouble and don't just upload a video for the sake of uploading a video.

  2. SEO Video Optimization Fundamental Tip #1: Give your video a Catchy Title - Video can be used to bring visitors to your site. One way to get users to view your video is to give it a catchy title that contains a related key phrase that is relevant to your product, service or brand.

  3. Use Video as a Portal to other Content on Your Site - Upload a couple of videos to portals like YouTube and provide links back to related content and other videos on your site.

  4. SEO Video Optimization Fundamental Tip #2: Optimize your video for Important Key Phrases - You might want to optimize your video for terms users are likely to be searching for. Tag your video with these terms, consider naming the file name of the video with these terms in mind.

  5. Provide Transcripts of your Videos - Good old HTML content is still a favorite with the search engines. If you want your video to rank well, you need to give the search engines something to index and rank. Surround your videos with onpage copy that can be indexed by the search engines.

  6. Keep Your Videos to five minutes or less - there is nothing worse than a boring video that goes on an on. If you have video content that is of long duration, consider breaking it up into smaller pieces and tag each accordingly. Not only does this make for better viewing pleasure, it also keeps the user looking for more.

  7. Make use of a Video Sitemap - For video that is native to your own website, make sure that users and search engine spiders can find your video content. The easiest way to do this is through the use of a video sitemap on your site. Use important keywords in the anchor text links to your videos featured on your video sitemap.

  8. SEO Video Optimization Fundamental Tip #3: Tag Your Videos - tag your videos with key phrases that are reflective of the content.

  9. Brand your Video with your Logo - Video is a great tool to generate brand awareness with your prospects. Take advantage of this by incorporating your brand in your videos.

  10. SEO Video Optimization Fundamental Tip #4: Remember Inbound Linking Factors - Link to videos using important keywords in anchor text.

  11. Offer the Option to Embed Your Video - allow other users access to the coding that will allow them to embed your video on their website or their blog. Think viral marketing

  12. SEO Video Optimization Fundamental Tip #5: Add Descriptive Meta Data - optimize your video for relevant keywords and include a keyword rich description of your video content.

  13. Allow Users to Rate your Video - videos that receive higher ratings from users are the ones that users tend to favorite and save. You can bet that the search engines will pay attention to this when ranking these videos.

  14. Syndicate Your Video - Submit your video to RSS.
Video optimization is becoming more important as mainstream aspect to search engine optimization. The best way to optimize your video content is to think about the user and who you want to engage with your video. Be smart about it, don't just post a video for the sake of posting a video. Consider your audience, their language and their needs.

Labels: ,

posted by Jody @ Monday, September 10, 2007  
  • At 2:23 AM, Anonymous Vikash Singh said…

    How can get a link back from video??

    Vikash Singh

  • At 6:24 AM, Anonymous Gadgets said…

    Very simple dear! Upload video, make a big network on youtube, any of your friend, who'll like, definitely will see, may be add their own network and show it others as well.

    Embedding option is also a gud way to getting inbound links.

    Featured video is another way and many more..

  • At 5:38 AM, Anonymous video reader said…

    good video
    may be add their own network and show it others as well

  • At 3:18 PM, Anonymous vidiSEO said…

    Nice collection of video SEO best practices.

    With the introduction of annotations on YouTube, you increase viewer engagement and link to other relevant videos that you have produced.

    Also, don't forget to have some type of call to action in your video whether it is to visit your website for additional information or even subscribe to your channel to be the first to see new content.

  • At 10:25 AM, Anonymous Ralph | Vertical Measures said…

    Here are some good tips for developing backlinks for your video, and these are addtional onsite SEO videos.

  • At 12:19 AM, Anonymous MedicSight said…

    Really useful for SEO Video Optimizer.


  • At 11:39 PM, Blogger bobin said…

    Is there any way that i can track the users who viewed my video?

  • At 7:54 PM, Anonymous Victoria Phee said…

    You can also invite other people as firends for you to have a bigger network. It is best to choose those who are on the same field

  • At 12:01 AM, Anonymous Email Marketing Services said…

    Great post. Thank you for this useful information. I will detailed study this again and I will try to apply in practice. I still newbie in this field, so this guide pretty helpful for me.

  • At 8:49 PM, Blogger FunAnku said…

    Greta detective work...Its prove very helpful to me in the coming time..

  • At 9:03 AM, Anonymous flash banner design said…

    Video optimization is not a easy.We can get back link from video but for this purpose we need designer's help.
    Lot of traffic can get by videos.

  • At 4:47 AM, Anonymous franco said…

    You have really great taste on catch article titles, even when you are not interested in this topic you push to read it about on "14 Best Practices and Tips for Video Optimization SEO".

  • At 6:15 AM, Blogger NISHA said…


    Video title, description and keywords should have related to video or website products and services?

    Nisha Mehta

  • At 3:11 AM, Anonymous Custom Software Development said…

    I will use these one for my video optimization. thanks a lot.

  • At 9:21 PM, Anonymous SEO Pakistan said…

    I will see your video of SEO tips, may be useful for me and as well my juniors.

  • At 3:43 AM, Anonymous manpritkalsi said…

    your tips is so much usefull for us .
    thanks for sharing these tips.

  • At 3:35 AM, Anonymous Anonymous said…

    Thanks for you article. i have site www.crazywoods.com really i dont know how to optimize this website. i have got some idea while i am reading this article thanks a lot for you useful article.

    i need more suggestion to develop this site

  • At 4:45 AM, Anonymous Seo Services said…

    hmmm thanx for sharing great tips
    and nice blog keep it up!
    SEO services.

  • At 2:37 AM, Blogger Екип said…

    @NISHA - you need to prove meta data that is relevant to the video. Very important rule - the meta information is to describe the content of that particular page, not the one of the site!

  • At 1:11 PM, Anonymous Symis Int'l said…

    Thanks for sharing this blog, Really amazing and nice.

    David Brown

  • At 9:06 PM, Blogger steve said…

    Excellent Tips.It is very much useful for all

  • At 9:46 PM, Blogger soaroptimizer said…

    Nice collection and this is really very useful for newbies of video optimization. Thanks for sharing great tips, Thanks

  • At 9:27 PM, Anonymous Intelisystem said…

    i have seen a very nice blog. i really like this blog. This blog gives to us very good knowledge about social search engine marketing and SEO Tips . This is a very great post .

    Thank you,

  • At 12:29 AM, Anonymous Shakya said…

    Thanks. I think the tips still work 4 years later. But I think it would have been smart if you placed comment date than the time..

  • At 1:04 PM, Anonymous David Brown said…

    Thanks for sharing such post.

    David Brown

  • At 12:26 AM, Anonymous SEO Company India said…

    each method sick be subscribing into your feed and I wish you publish once again soon.thanks targeted sharing good data.regards,

  • At 11:40 PM, Blogger Jasmin said…

    Awesome post, Right now i am doing Video optimization

    HTC G2 - cellhub.com/t-mobile-cell-phones/htc-g2-with-google.html
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  • At 3:36 AM, Anonymous Knysna Accommodation said…

    Looking for tips of video optimization, and got this fantastic post really some good tips.

  • At 9:32 PM, Anonymous SEO Company said…

    Really useful for SEO Video Optimizer.


  • At 5:44 AM, Anonymous Avenir said…

    The title of the video is important much in the same way that page titles are important for SEO. Important keywords that coincide with the video content should be used in the title.

  • At 12:39 AM, Anonymous seo services philippines said…

    That was a brilliant idea I think it is absolutely going to be very helpful tips for video optimization.


  • At 7:23 PM, Anonymous Redefining IT said…

    Nice Video..
    It's really useful information..
    Thanks for sharing with us.

  • At 1:55 AM, Blogger chirysharing said…

    Nice tutorial! Thank you fro sharing!
    newsletter software

  • At 6:58 AM, Anonymous branchenverzeichnis said…

    great collection of video seo tactics and tricks. will bookmark your great blog and come back later.

  • At 11:12 PM, Anonymous Wisdom said…

    Users love videos not more than 5 mins. Great video Optimization tips, Thanks.

  • At 4:26 AM, Blogger John Davis said…

    Tell me something about Keyword Density.. What ratio you think is better.

    SEO Pakistan

  • At 11:57 PM, Blogger Sayed Osama Naseem said…

    Thanks for sharing such a nice and informative tips about video optimization.

  • At 7:27 PM, Blogger Krishan Chaitanya said…

    Great article, just i am in search how to optimize video and precautions to be taken, it helps me alot.Thank you

  • At 8:32 PM, Blogger Rep Fixer said…

    SEO is one of the best tool for Online Marketing and business. Thanks for sharing this blog with us..
    Online Reputation Management

  • At 12:37 PM, Blogger Carey Suante said…

    Great videos. Would you like to have your video transcribed

    so you can turn them into premium ebooks or simply as articles and blog posts?

    Visit us at www.transcriptionpro.net to learn more about transcription and how you can optimize your videos online and offline!!

  • At 12:17 AM, Blogger repfixer said…

    Nice video with nice information. This is useful for SEO video optimizer. Thanks for sharing.
    Online Reputation Management

  • At 12:31 AM, Blogger Bob Brown said…

    I am really very thankful to you because after reading your post I optimize my video and I am on position now. click here for further more

  • At 12:30 AM, Blogger Smart Touch said…

    Although this article is old but most of it's tips we should be using it in optimizing our videos + sharing this videos on social media.
    Web design saudi

  • At 8:28 PM, Blogger Hommad Koulali said…

    the best for ever

  • At 9:59 PM, Blogger Faizan said…

    Point # 6 is very essential, however many people don't realize.


  • At 10:00 PM, Blogger Faizan said…

    Great post!!

  • At 9:38 AM, Blogger Ayush Bhatta said…


    Thanks for the article. I never knew that you tube is second largest search engine. That's something new and important to know, thanks to you! I recently brought you tube views from smmadmin.com; knowing that video marketing is very important for search engine optimization. They did it so well, that now my sales are increasing. Thanks for your article and time to read my comment.

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Home: Kelowna, BC, Canada
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