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11 Business Benefits of Using Facebook Applications |
| Friday, September 07, 2007 |
Yesterday, I posted an overview of Facebook that included links to a number of Facebook related resources. (We mentioned that there are almost 100 million installs across nearly 3,400 applications on Facebook.) Some of the resources were links to reviews of Facebook applications. While the majority of these applications are fun and geared towards non-business related events, the use of some of these applications can definitely provide benefit to your brand and organization. As a result we have compiled a list of 11 benefits that businesses can receive by using Facebook and some of the applications available.
11 Business Benefits of Using Facebook Applications
- Branding - Facebook can be a great resource for generating brand awareness. Facebook is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.
- Customer Engagement - Using Facebook applications can be a great way for communicating promotions, contest and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service.
- Drive Web Traffic - Facebook can act as a portal point for driving traffic to your site and other online properties.
- Reputation Management - can be a useful tool for seeing what users are saying about you and your brand. In addition your Facebook profile can now be indexed in the search results and as a result can provide another favorable listing in the organic search results of the engines.
- New Customer Acquisition - Facebook provides an opportunity to find consumers you may have not otherwise discovered.
- Lead Generation - Similar to the previous point is that Facebook can act as another potential lead gen tool that can be used to qualify leads. Reviewing potential prospects' profiles may help you build a relationship with your prospects and aid in the lead generation qualifying process.
- Client Retention - provides another potential interception point to build the relationship with your consumer.
- Access to the social world and it’s inherent value - aka the cool factor. You never know who is using Facebook. Consider the following scenario: a potential prospect could be doing research on your brand or organization and may use Facebook to see if you have a presence there. Then they see that you have a Facebook profile and see a number of positive posts about your brand. This in turn can shape their sphere of influence and could end up being one of many deciding factors as to why the prospect selects you over another vendor. The perception that Facebook is "IN" and the fact that you are using Facebook could help influence their perception of your brand. Having said that, there are still may who are anti-Facebook so it could also affect the perception about your brand. The fact remains is that Facebook continues to gain popularity and it is not going away anytime soon.
- The Viral Effect - Take word Of mouth to a whole new level. Nothing attracts a crowd like a crowd... Facebook is attracting quite a crowd.
- Feedback Mechanism - Using Facebook and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site.
- Build Business Use Cases - Facebook can provide you with an opportunity to build successful business cases as you target specific vertical markets with specific business objectives.
There have been other social networks and media sites that have had limited success in terms of promotion and creating brand awareness. With the amount of existing and new applications that are being created on Facebook, business owners have an opportunity to use Facebook to promote their brand even further. The above points illustrate that there is benefit for organizations who use Facebook. It may not be the tool or medium that many would first think of to promote their brand, but judging by the surging popularity, Facebook is not that bad of a place to create awareness of your brand.Labels: facebook |
posted by Jody @ 8:23 AM   |
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| 23 Comments: |
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Facebookster - We can provide a full range of facebook application strategy, design, development and marketing for your business. Facebookster
Visit now: http://www.facebookster.com"
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How I can create facebook application.
Regards http://www.articlesbook.com
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Hi Jody,
These are some really good points. Do you mind if I rewrite them in Danish on our blog?
(http://www.nodes.dk/blog - we are creating Facebook apps to :)
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Thanks for post. It’s really informative stuff.
I really like to read.Hope to learn a lot and have a nice experience here! my best regards guys!
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rockymeet
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seo report-seo report
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Thanks for post. It’s really informative stuff.
I really like to read.Hope to learn a lot and have a nice experience here! my best regards guys!
--
rockymeet
--
seo jaipur--seo jaipur
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The befitsof using Facebook is increasing further as its popularity seems to be on the increase again. While the hype around some other sites such as Myspace continues to decline, Facebook on the other hand continues to grow stronger.I use facebook pages to promote my business. At first the benefits were non existent, however with time, I have started to see traffic to my website.You have to be patient and develop your content. The benefits will follow.
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Thanks for sharing these knowledgeable tips I never thought about this..
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Amazing blog I have been using facebook since 1 year but didn't knew all this thing thanks for sharing the great tips :)
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Social Media Home - We can provide a full range of facebook application strategy, design, development and marketing for your business. Visit now: http://www.socialmediahome.com
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Facebook can be a great resource for generating brand awareness. Facebook is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.
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I keep want to start this comment with ‘good’ or ‘nice’ or ‘great’ but none of these seems strong enough, or appropriate enough for what you just posted.Just fantastic and mindblowing blog keep it up..!!!
web design firm
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Thanks for sharing these good tips I never forget about this..
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well i think face book is one of the best places on internet where you can do lot of promotion of your product, create brand awareness...in not time as compare to traditional marketing
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Facebook has really open one on one communication with high value customers possible without going through tedious process of appointment seeking and leaving numerous voice mails even for sharing important information with the client.
Thanks Jody for collating all the benefits at one place!
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Facebook Apps are really getting popular. Because the way apps and games are used on facebook is simply amazing you cant compare it with any other social website. I am also working on my upcoming Apps.
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Good post, thanks for the tips!
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Nice Post. Thanks for sharing.
We at Grazitti Interactive have developed facebook applications for various businesses. We provide interesting applications that attract people and give a boost to marketing efforts. Visit us at: http://www.grazitti.com
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Yeah! Facebook is a very good to popular your business, but how can we advertise there?
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Facebook can be a great resource for generating brand awareness.Facebook providing excellent information about any things.
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Facebook applications can play a key role in your business ventures as well as in professional use.
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We all know that Facebook is one of the stronger social networking websites today. It benefits many companies for easier networking, viral marketing, and finding contractor leads. With that, the online market is very competitive and Facebook became a gateway for good partnership among businesses.
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Socialium builds in social Branding,Social Technology including Facebook applications, Facebook Pages, Twitter, Social networking / community / dating website design and development.
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Facebookster - We can provide a full range of facebook application strategy, design, development and marketing for your business. Facebookster
Visit now: http://www.facebookster.com"