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11 Business Benefits of Using Facebook Applications
Friday, September 07, 2007
Yesterday, I posted an overview of Facebook that included links to a number of Facebook related resources. (We mentioned that there are almost 100 million installs across nearly 3,400 applications on Facebook.) Some of the resources were links to reviews of Facebook applications. While the majority of these applications are fun and geared towards non-business related events, the use of some of these applications can definitely provide benefit to your brand and organization. As a result we have compiled a list of 11 benefits that businesses can receive by using Facebook and some of the applications available.

11 Business Benefits of Using Facebook Applications
  1. Branding - Facebook can be a great resource for generating brand awareness. Facebook is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.

  2. Customer Engagement - Using Facebook applications can be a great way for communicating promotions, contest and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service.

  3. Drive Web Traffic - Facebook can act as a portal point for driving traffic to your site and other online properties.

  4. Reputation Management - can be a useful tool for seeing what users are saying about you and your brand. In addition your Facebook profile can now be indexed in the search results and as a result can provide another favorable listing in the organic search results of the engines.

  5. New Customer Acquisition - Facebook provides an opportunity to find consumers you may have not otherwise discovered.

  6. Lead Generation - Similar to the previous point is that Facebook can act as another potential lead gen tool that can be used to qualify leads. Reviewing potential prospects' profiles may help you build a relationship with your prospects and aid in the lead generation qualifying process.

  7. Client Retention - provides another potential interception point to build the relationship with your consumer.

  8. Access to the social world and it’s inherent value - aka the cool factor. You never know who is using Facebook. Consider the following scenario: a potential prospect could be doing research on your brand or organization and may use Facebook to see if you have a presence there. Then they see that you have a Facebook profile and see a number of positive posts about your brand. This in turn can shape their sphere of influence and could end up being one of many deciding factors as to why the prospect selects you over another vendor. The perception that Facebook is "IN" and the fact that you are using Facebook could help influence their perception of your brand. Having said that, there are still may who are anti-Facebook so it could also affect the perception about your brand. The fact remains is that Facebook continues to gain popularity and it is not going away anytime soon.

  9. The Viral Effect - Take word Of mouth to a whole new level. Nothing attracts a crowd like a crowd... Facebook is attracting quite a crowd.

  10. Feedback Mechanism - Using Facebook and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site.

  11. Build Business Use Cases - Facebook can provide you with an opportunity to build successful business cases as you target specific vertical markets with specific business objectives.



There have been other social networks and media sites that have had limited success in terms of promotion and creating brand awareness. With the amount of existing and new applications that are being created on Facebook, business owners have an opportunity to use Facebook to promote their brand even further. The above points illustrate that there is benefit for organizations who use Facebook. It may not be the tool or medium that many would first think of to promote their brand, but judging by the surging popularity, Facebook is not that bad of a place to create awareness of your brand.

Labels:

posted by Jody @ 8:23 AM  
48 Comments:
  • At 2:10 AM, Anonymous Valentine Gifts said…

    Facebookster - We can provide a full range of facebook application strategy, design, development and marketing for your business. Facebookster
    Visit now: http://www.facebookster.com"

     
  • At 6:49 AM, Blogger Doc said…

    How I can create facebook application.
    Regards http://www.articlesbook.com

     
  • At 3:54 AM, Anonymous Daniel Bæk said…

    Hi Jody,

    These are some really good points. Do you mind if I rewrite them in Danish on our blog?

    (http://www.nodes.dk/blog - we are creating Facebook apps to :)

     
  • At 3:06 AM, Blogger rockymeet said…

    Thanks for post. It’s really informative stuff.
    I really like to read.Hope to learn a lot and have a nice experience here! my best regards guys!
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  • At 11:53 PM, Blogger rockymeet said…

    Thanks for post. It’s really informative stuff.
    I really like to read.Hope to learn a lot and have a nice experience here! my best regards guys!
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  • At 1:03 PM, Anonymous Web Design UK said…

    The befitsof using Facebook is increasing further as its popularity seems to be on the increase again. While the hype around some other sites such as Myspace continues to decline, Facebook on the other hand continues to grow stronger.I use facebook pages to promote my business. At first the benefits were non existent, however with time, I have started to see traffic to my website.You have to be patient and develop your content. The benefits will follow.

     
  • At 2:07 AM, Anonymous web designing said…

    Thanks for sharing these knowledgeable tips I never thought about this..

     
  • At 2:43 AM, Anonymous web Design Firm said…

    Amazing blog I have been using facebook since 1 year but didn't knew all this thing thanks for sharing the great tips :)

     
  • At 8:28 PM, Anonymous Anonymous said…

    Social Media Home - We can provide a full range of facebook application strategy, design, development and marketing for your business. Visit now: http://www.socialmediahome.com

     
  • At 3:43 AM, Anonymous Facebook Applications said…

    Facebook can be a great resource for generating brand awareness. Facebook is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.

     
  • At 3:39 AM, Anonymous Fun & Fact said…

    I keep want to start this comment with ‘good’ or ‘nice’ or ‘great’ but none of these seems strong enough, or appropriate enough for what you just posted.Just fantastic and mindblowing blog keep it up..!!!

    web design firm

     
  • At 12:18 AM, Anonymous seo jaipur said…

    Thanks for sharing these good tips I never forget about this..

     
  • At 1:39 AM, Blogger Soni said…

    Thanks, very good tips!

     
  • At 12:42 AM, Anonymous Social media Marketing said…

    well i think face book is one of the best places on internet where you can do lot of promotion of your product, create brand awareness...in not time as compare to traditional marketing

     
  • At 2:56 AM, Anonymous Vikram M. said…

    Facebook has really open one on one communication with high value customers possible without going through tedious process of appointment seeking and leaving numerous voice mails even for sharing important information with the client.
    Thanks Jody for collating all the benefits at one place!

     
  • At 4:17 AM, Anonymous Facebook Agency said…

    Facebook Apps are really getting popular. Because the way apps and games are used on facebook is simply amazing you cant compare it with any other social website. I am also working on my upcoming Apps.

     
  • At 7:50 AM, Anonymous Anonymous said…

    Good post, thanks for the tips!

     
  • At 11:41 PM, Anonymous Grazitti Interactive said…

    Nice Post. Thanks for sharing.

    We at Grazitti Interactive have developed facebook applications for various businesses. We provide interesting applications that attract people and give a boost to marketing efforts. Visit us at: http://www.grazitti.com

     
  • At 7:43 PM, Anonymous Sarthak Vijayrania said…

    Yeah! Facebook is a very good to popular your business, but how can we advertise there?

     
  • At 9:02 AM, Anonymous Open Graph Developer said…

    Facebook can be a great resource for generating brand awareness.Facebook providing excellent information about any things.

     
  • At 10:08 PM, Anonymous Facebook Apps said…

    Facebook applications can play a key role in your business ventures as well as in professional use.

     
  • At 1:17 PM, Blogger Kevin Beamer said…

    We all know that Facebook is one of the stronger social networking websites today. It benefits many companies for easier networking, viral marketing, and finding contractor leads. With that, the online market is very competitive and Facebook became a gateway for good partnership among businesses.

     
  • At 1:31 PM, Anonymous Facebook Application Development said…

    Socialium builds in social Branding,Social Technology including Facebook applications, Facebook Pages, Twitter, Social networking / community / dating website design and development.

     
  • At 1:48 PM, Anonymous Andrea Donnelly said…

    Great summary about the benefits of Facebook - keep up the good work!

     
  • At 6:50 AM, Anonymous Online Beat Mixer said…

    I got a app created for my business and I go 8907 new lead in the first day and a massive boast in sales.

    cost me hardly anything to make as well.

     
  • At 11:48 PM, Anonymous E-signature said…

    Good post! Facebook is also a great way for you or your company to get exposure because it has an online marketplace that allows you to list your services and products at no cost. c

     
  • At 8:40 PM, Anonymous SEO India said…

    I visited your blog for the first time and just been your fan. Keep posting as I am gonna come to read it everyday..

    Thanks for sharing.

     
  • At 5:08 AM, Anonymous Facebook Applications said…

    Facebook Applications make easy to viral your business

     
  • At 9:50 PM, Blogger PlanetNim Caretaker said…

    @Daniel Bæk Sure not a problem. We would love a link back to the post if you feel obligated.

     
  • At 11:32 PM, Anonymous facebook applications said…

    when people are on Facebook, your business must be visible there. If your business is not on Facebook, you are surely losing prospective customers..

     
  • At 12:20 AM, Anonymous Facebook Developers said…

    these list of applications are great to use... I am sure to use some of these applications for my business page.

     
  • At 12:38 AM, Anonymous Online Reputation Management said…

    you can generate lots of visitors through facebook first of all you need to create a facebook page and encourage people to join your page and you can create an offer for your online users

     
  • At 11:36 PM, Anonymous buy facebook fans said…

    You should use www.fanbullet.com to buy Facebook fans as well as twitter fans. We purchased some Facebook fans and we are quite satisfied with the results. It is completely legal because the fans are real and they don't join your page until they check it and find it interesting.

     
  • At 3:36 AM, Anonymous mausam said…

    Thanks for such an informative post on facebook. We can really get a lot of benefit from social networking websites.

     
  • At 12:37 AM, Anonymous Hindi songs mp3 said…

    How I can create facebook application?

     
  • At 10:25 AM, Blogger cassidy said…

    This is a great post; it was very informative. I look forward in reading more of your work. Also, I made sure to bookmark your website so I can come back later. I enjoyed every moment of reading it. I admit, I have not been on this webpage in a long time... however it was another joy to see It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. Great stuff as usual... canon ink cartridges

     
  • At 6:07 AM, Blogger Nisha said…

    Interesting points. thanks for sharing.


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  • At 2:32 AM, Blogger Andy Morgan said…

    It is a known fact that any type of business cannot survive in the competitive market without promoting itself. Promotion of products, services and businesses can be done via social media marketing. Facebook is the leading social media network with the largest user base in the world and it has a variety of applications, but which one you choose depends on what type of business you have to offer to consumers. We can utilize Facebook applications to push businesses next level. One such app is the Facebook Marketplace where one can buy or sell anything.

    Regards,
    Business Gifts

     
  • At 6:10 AM, Blogger fishface said…

    Lovin this, not sure how much of this is up to date as Facebook is changing the way in which it lets us use the demographics for advertising and also the amount of freedom it allows the plug ins, i will say however watch this space in terms of facebook marketing as i feel that it will show a massive presence for 2012, i dont really need it but if you are giving them out i will have one "link" http://www.granitezone.co.uk

     
  • At 6:29 AM, Blogger Scott Levy said…

    Nice post. I found this blog which provides you how to create any type of business application and easily integrate it into your Facebook business page
    http://blog.caspio.com/integration/create-a-custom-facebook-application-for-your-business/

     
  • At 12:05 AM, Blogger Angelina said…

    I use facebook pages to promote my business. At first the benefits were non existent, however with time, I have started to see traffic to my website.You have to be patient and develop your content.

     
  • At 10:41 PM, Blogger rinisha said…

    you have done a great work .......... its really working and important for us. so please keep sharing ....
    Branding and Advertising

     
  • At 7:09 AM, Blogger Lenny Mauricio Gomez said…

    I have been using Facebook for our American Manufacturer of Automotive Electronics called NAV-TV for over a year and have had much success. I took out Backup Camera, Vehicle Night Vision and tied it all together with our blog. It is truly a multi channel Fan Page + Blog Site Marketing....Averaging about 600 unique page views through the network . Learn More at www.dvdbypass.com

     
  • At 12:01 AM, Blogger Mike Henry said…

    Well i suggest you a new social networking site.Pinterest is a platform that enables people to pin images and pictures from the web to their boards. Thanks have a look at this...
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    Thanks so much with this fantastic new web site. I'm very fired up to show it to anyone. It makes me so satisfied your vast understanding and wisdom have a new channel on the world.shoes for women

     
  • At 10:04 PM, Blogger Cris Monde said…

    Facebook is not just a social networking site for the business owner. Because they found out that this is the perfect place to promote their business brand, services and even products to make it known online. Just by hiring a companies that can develop Facebook application, they can now make their business become known online.

     
  • At 5:25 AM, Blogger Anil Bhanji said…

    Great information, as we all know social media is becoming very popular, this related post is really helpful. keep posting!
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  • At 3:25 AM, Blogger will ferrell said…

    Facebook can be a great resource for generating brand awareness. Facebook is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.Facebook Sweepstakes App Developers

     
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