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Thinking About Bringing SEO In-House? Here's How to Get Started
Tuesday, July 10, 2007
There has been a lot of discussion over the benefit of bringing SEO in-house or using and outside agency to conduct SEO for your firm. Personally I think that there is probably room for both, but I see the idea of bringing SEO in-house as inevitable. Todd Mintz over at Search Engine Guide offers a great summary of how new SEMs should go about learning the ropes about SEO. Todd asked his fellow SEMpdx members how they would advise a new entrant into the field of search engine optimization (SEO). Here is a sample of their thoughts about how one should get started in the field of SEO.
- Prepare yourself for endless hours of reading and research. SEO never stops, it´s always changing, and your participation will never end.
- If you have the chance, attend conferences and ask questions. You can learn a lot from the presenters, as well as other attendees.
The two biggest SEM-focused conferences are Search Engine Strategies (SES) and Search Marketing Expo (SMX).
- Read information from quality online resources such as ClickZ, Marketing Vox, Search Engine Land, Search Marketing Standard, Search Engine Watch, High Rankings Advisor, eMarketer and MarketingSherpa.

- Read what established industry experts have to offer. Many world-class experts have educational areas on their websites

- Learn how to apply the things you read about

- Read a SEM book, or take a course to learn fundamentals.
SEMPO provides an extensive online course.
- Learn about fundamental knowledge of proper site structure, information architecture, and dynamic URLs makes for rapid understanding of search optimization techniques and best practices
There are a lot of ways for a beginner to learn SEO. In fact, if you are thinking of bringing SEO in-house, chances are you will have some resources who can help train a "newbie." In addition to the reading and research as mentioned above. There is no experience and better learning mechanism than actually performing SEO. Start with the fundamentals, and work your way up to higher strategic items. An effective SEO should not just focus on tactics but on strategy as well. Make an effort to understand the user and target markets for your clients or your own organization. A key point that should be mentioned is that when learning SEO, do not try to learn everything all at once. There is just too much to take in. Smaller steps will lead to larger ones.

Need more help with bringing SEO in-house? Well you can always hire an outside SEO firm that will consult with any training issues that you may have. We like doing this stuff and welcome the opportunity to help train others. In our minds, the more people that understand search and SEO the better. Why fight it when we can help the process.

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posted by Jody @ Tuesday, July 10, 2007  
2 Comments:
  • At 6:28 AM, Blogger Todd said…

    Jody, thanks for the link.

     
  • At 10:42 PM, Blogger Jody said…

    Thanks for stopping by Todd. Keep up the great work!

     
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