 Last month, our top search happening of the month was Microsoft’s deal to Acquire aQuantive - Microsoft has paid a rumored $6 billion for digital marketing company aQuantive, Inc. Microsoft has finally found its online advertising partner, with news that it will acquire aQuantive. After missing out on DoubleClick to Google, watching Yahoo pick up Right Media and WPP buying 24/7 Real Media, Microsoft couldn't sit back any longer and decided to acquire aQuantive with a $6 billion cash deal. This month has been a little less eventful, but here are the top 7 search stories of the month for June. #7. Rumors of Microsoft Building a New Search Engine – Rumors have it that Microsoft has gathered a team of twenty or more “rock star” developers who’ve been tasked at building their next generation search engine. With the failure of Windows Live, Microsoft should be doing something, anything to improve their search offering. #6. Kevin Ryan Named VP Of Search Engine Watch & Search Engine – Ryan replaces Danny Sullivan who has been working on the development of the SMX conference series.
#5. Google confirming Acquisition of Feedburner – FeedBurner, a Chicago-based company, provides media distribution and audience engagement services for blogs and RSS feeds. Its Web-based tools, including an extensive feed and blog advertising network, help publishers promote, deliver, and monetize their content on the Web. More on Google acquiring Feedburner. #4. Google Analytics Update and Adds New Features – recently re-launched, Google Analytics added some new features including adWords integration and clickable URLs. #3. The inaugural Search Marketing Expo is held in Seattle, WA. – this is Danny Sullivan and his team’s new search marketing conference as he steps away from Incisive’s Search Engine Strategies shows that have dominated the industry over the past few years. The SMX show was considered a success and looks to improve as they progress. For a wrap of the event visit Search Engine Land. #2. ASK.com re-launches with a focus on user experience and personalization. ASK’s new SERP interface provides people with a faster, easier, and richer search experience. When ASK began testing their new ASK X interface last December, we thought that it was a prelude to the personalization of search. #1. Yahoo CEO Terry Semel steps down; Yahoo Co-Founder Jerry Yang steps in as new CEO of Yahoo – you knew something was up last week at Yahoo’s Annual Shareholder’s Meeting when Terry Semel was questioned (in essence) as to if he still wanted his job. He obviously was unable to sell them on that fact that he wanted to remain in his position as he stepped down on Monday as the CEO of Yahoo.Labels: top search happenings |
