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Jerry Yang: "Yahoo will Execute with Speed, Clarity and Discipline"
Tuesday, June 19, 2007
On the day after former Yahoo CEO Terry Semel stepped down being replaced by Yahoo co-founder Jerry Yang, the search industry is wondering what's next with Yahoo? According to Mr. Yang's official blog, Yahoo's vision will be:

"A Yahoo! that executes with speed, clarity and discipline. A Yahoo! that increases its focus on differentiating its products and investing in creativity and innovation. A Yahoo! that better monetizes its audience. A Yahoo! whose great talent is galvanized to address its challenges. And a Yahoo! that is better focused on what’s important to its users, customers, and employees."

Executing with speed huh? Could this mean the release of some new technologies from Yahoo? Maybe Yahoo will finally unveil their personalization offering (according to Tim Mayer from Yahoo, don't assume that Google is the only player when it comes to personalization....). As Yahoo turns the page in another chapter there is an opportunity for the company to really focus on the user (something they have failed to do in the past). A few in the industry suggest that this is a desperation move by Yahoo! After all in the six years that Terry Semel was CEO of Yahoo!, Yahoo increased revenues from 717 million in 2001 to 6.4 billion in 2006.

The question that I have is, is Jerry Yang putting on a brave face as a good leader should during difficult times in battle? Or is this the last kick at the can? Can Yahoo deliver and become a serious competitor to Google? Is this their goal? Yahoo needs to decide who or what exactly Yahoo! is. Yang believes in Yahoo!’s potential for long-term success as an Internet leader. Internet leader? What does that mean? Search? Entertainment Portal? Directory?

I must say this, I have a lot of respect for Jerry Yang, and if anyone can drive the Yahoo! ship into safer waters it is he. It will be interesting to see what Yahoo! does next. Expect to see a number of releases from the Yahoo camp over the next few weeks and months.

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posted by Jody @ Tuesday, June 19, 2007  
1 Comments:
  • At 8:51 AM, Blogger Rob said…

    I agree with most of what you said.

    While I don't know if Yang is the right person to run the company I do agree that hopefully we'll finally see some change happen.

    There was a reason he stepped aside a few years ago. One that many business owners seem to overlook - that it just gets too big for you. Sometimes you need someone who has the knowledge and experience to take your company to new heights, which Semel did for Yahoo. Can Yang do this? Hard to say.

    But he does have an impressive chest of "toys" to play with along with a lot of cash, so he should be able to.

    Think about the acquisitions made over the past years - thinks like Flikr for example. Not much innovation happening there. They seem to buy things so the competition can't but then fail to realize the potential of them.

    Right now Yahoo could be competing on all levels with Google, from search to video to social media but they aren't. I would like them to play catchup though. As much as I like Google I don't like it's complete dominance of the online space. And if anyone has the ability to topple (or least soften) google's dominance it is a new and improved Yahoo.

     
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