|Microsoft Corp. Chairman Bill Gates, has stated that he will work with the company full-time until mid-2008. In his remaining months, he said that his efforts will be mainly directed toward "search, buyers and sellers. ... That will be my biggest thing." Gates, Microsoft's founder, said Tuesday that he intends to spend his remaining full-time employment with the company primarily focused on developing online and advertising services.
Hasn't he said this before? Hasn't he been focusing on search for a couple of years now? Youth is king and Google is youth... Google is also the king of search. Microsoft (MSFT :
Microsoft Corporation has made a concerted effort in recent years to gain a larger share of the online-services and advertising market, while going head to head with companies including Google Inc. GOOG. According to Nielsen NetRatings, in the month of March Microsoft held only a 10.1% share on the search market, while Google held 51.3% and Yahoo held 21.8%. Microsoft is hoping to gain ground by offering new types of search and services. According to other Microsoft executives, the main focus of Microsoft's search initiative is to develop what they referred to as "convenience" search, or search provided as one aspect of other services such as instant messaging. Do they really think that this is what the users want? How about relevant results? How about a better user experience with Windows Live?
Mr. Gates was addressing a crowd of ad executives at Microsoft's annual Strategic Account Summit, an event held in Seattle to showcase the company's online services and their potential appeal for advertisers.
Labels: Bill Gates, Microsoft