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Social Media Marketing - Coming to the Online World Near You
Tuesday, April 03, 2007

Wow, you sure miss a lot when you take four days off from blogging (I was moving into my new home.) Over the past four days and more specifically over the past few months I have been looking more into social media marketing. (I will have more on this in upcoming weeks...)

As I started my week (on a Tuesday as opposed to Monday) I come across a great post on Search Engine Land dubbed "The Four Returns of Social Media Marketing". The four returns being:

  1. Links
  2. Mindshare / Branding
  3. Sales (The bottom line for many marketing campaigns)
  4. Consumer Interaction

It's a great article on what you you can expect from a successful social media marketing campaign. For the complete post check out Search Engine Land.

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posted by Jody @ Tuesday, April 03, 2007  
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About Me: SEO guy by day, family man 24/7.
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