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Google Updates to Ring in 2007
Thursday, January 11, 2007
Nothing like bringing in the new year with a few infrastructure updates from Google. As many of you may have experienced, Google is in the process of performing a few updates. We had noticed something was up a few weeks back as we began to see some fluctuations in pages indexed for various sites. Combined with the fact that Google (GOOG) is expected to announce their quarterly earning report in late January we were anticipating a Page Rank update to coincide as well. It looks like the page rank update is now taking place.

Matt Cutts has posted a note about the current Google status updates on his blog as well. In his post Matt states:

"The quarterly-ish PageRank export is underway. As always, don’t expect traffic or rankings to dramatically change, because these PageRank values are already incorporated into our scoring. The same quarterly-ish data push that updates PageRank in the toolbar also updates the data for related:, link: and info: (remember that operator?). You can read more about PageRank from this previous post if you swing that way. Also remember that the link: operator only shows a subsample of the links to a page that we know of. I’ve mentioned before that some data centers (I believe 64.233.183.xx and 72.14.203.xx) continue to show PageRank values from a slightly older infrastructure. Not a big deal, but I wanted to mention it for the hard-core data center watchers so that they don’t get confused..."

Matt goes on to discuss supplemental results and that "supplemental results aren’t something to be afraid of..." Nice job by Matt to clarify some of the mystique with supplemental results.

Google continues to keep active as evidenced as they approach the $500/share price again after taking a hit in recent weeks. Althought Matt denies any other major updates are happening, I would bet against it as I have a feeling a major update for Google may take place in the spring. For now though you will want to monitor your search engine stats to see how these updates may be affecting your sites.
posted by Jody @ Thursday, January 11, 2007  
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