HOME ORGANIC SEARCH SEO TIPS DIGITAL MARKETING SERVICES SUBSCRIBE

SEARCH
 
FIND US
Twitter
Facebook
LinkedIn
SUBSCRIBE
Subscribe to Marketing Jive
 Subscribe to our feed.
ADVERTISE
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
Search Engine Market Share (US)
Organic Search / SEO Tips
SEOmoz Linkbait or Sales Pitch?
Saturday, December 30, 2006
Link Bait or Sales Pitch? Over at SEOmoz, Rand has posted "SEOmoz's 2006 Financial Statements". As I started reading the post, I wasn't sure what the purpose was in listing this data. Rand says that it complies with their belief "to be as open as possible" about everything they do. So while he labels these numbers as being estimates, what is the purpose of listing this financial data?
Rand is great at making successful use of link bait. He is well respected in the industry and really knows what he is talking about. He has quickly made a name for himself and for SEOmoz. So this leads me to ask why post something like this? Is it to drive traffic to the site/blog? Unlikely as I would imagine that they already get a respectable amount of traffic to the site. Is it to "plead" for additional business? Hmm an indirect sales pitch perhaps? Rand does state:
"We've got a fairly solid reputation, a big industry presence and a good deal of branding, but this has yet to be translated into solid earnings."
So as you go on reading the blog post, you come across the official announcement that SEOmoz "will be offering paid content and paid membership to their site in the next 30-40 days. With an intent is to make the SEOmoz website, which, to date hasn't produced any (direct) income (apart from ~$2,000 in ad revenue from when we used to run paid ads), into a revenue source for the company."
So was this post link bait or a sales pitch? Well obviously it is both. I'll do my part and provide a link to the post.
posted by Jody @ Saturday, December 30, 2006  
0 Comments:
Post a Comment
<< Home
 
Top B2B Blogs    
Invesp landing page optimization
About Me
Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
Previous Posts
Marketing Jive Vault of Posts
Online Marketing Resources
Blogs We Like
Hockey Fanatic
JodyNimetz.com
Ask.com Blog
Comparison Engines
Matt Cutts

TechCrunch
Techdirt
VentureBeat
Yahoo Search Blog

Add to Technorati Favorites

Marketing Jive Home

|

Subscribe | Contact Us | Advertise | Site Map

Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live