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Glossary of SEO Terms
Search Engine Market Share (US)
Organic Search / SEO Tips
SEO Terms J-L
Monday, October 30, 2006
Javascript (JS .jsp)

A script language (system of programming codes) that was created by Netscape. Javascript can be embedded into the HTML of a web page to add functionality.

Keyword Analysis (KWA)

The process of determining which keywords are best suited for users to find your site. There are various tools that can be used as part of a keyword analysis.

Keyword Density

The number of times a keyword appears in a given area. For example keyword density of a web page is an indicator of how many times a keyword appears on that page.

Keyword Stuffing

Excessive repetition of keywords in an attempt to artificially inflate keyword density and improve a page's ranking. The practice of keyword stuffing is easily detected by search engines. Pages that use this technique are often penalized by the engines.

K.I.S.S. Theory

Keep It Simple, Stupid. Generally considered one of the golden rules of web design, SEO and online business.

KPI (Key Performance Indicator)

Metrics used to monitor progress towards a goal. Key Performance Indicators are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. An example of a website KPI could be something as simple as the number of page views a specific page receives.

Landing Page

The specific destination web page that a visitor ultimately reaches after clicking a search engine listing.


The process of navigating from a section of page content to another section of page content or to an entirely separate web page. There are various forms of links such including text based links and image links.

Link Baiting

The process of creating something that naturally attracts backlinks for your web page by getting people to talk about it, discussing it on forums, blogging about it, posting it on sites such as del.icio.us/Furl/Digg/Shoutwire and linking to it from their sites.

Link Popularity

A raw count of how "popular" a page is based on the number of backlinks it has.

Link Text

See “Anchor Text”
posted by Jody @ Monday, October 30, 2006  
  • At 2:42 PM, Anonymous Anonymous said…

    Great SEO advice. Search Engine Optimization can be real complex, but you have managed to present it in a simple manner that's practical enough for novices like me. I must say that I am a freshman as far as SEO is concerned. But with your tips and with the help of the keyword difficulty checker tool, I think I am on the right track to a great SEO campaign.


  • At 8:42 PM, Anonymous Anonymous said…

    Great blog you have here. I am a newbie webmaster, and I am really looking for a few things about to make my site popular:-

    1) Some good SEO advice, some of which I have got here :)

    2) Can you tell me how frequently does Google update the page ranks of websites?

    3) I need a real good keyword analysis tool, and I am looking for something that would be low on my pocket but high on performance. Currently, I am using a fairly basic script - Keyword Difficulty Checker. But like I said it's fairly basic; I need something better.

    I would be grateful to receive any advice on the above issues. :)


  • At 7:05 PM, Anonymous Anonymous said…

    You have some fabulous SEO tips here. For long, I have been looking for some SEO advice and I am happy that I have got some here. A few days back I was looking for a nice keyword difficulty checker tool, one which would clearly tell me which keywords have less competition on major search engines. My friends suggested some real powerful scripts but they were all very much out of my budget - they cost between $200 to $350. I really needed something basic and did not want to pay huge bucks to start with. Thankfully, I read an article on Knowledge-Scoop.com about a simple and free keyword difficulty analyzer. It returns results in a simple fashion, without the technical stuff of other expensive scripts. Go, check it out!


  • At 12:27 PM, Anonymous Abi said…

    I have just came here by searching something that can give me knowledge about "link baiting". Here you have described it and I have picked my ide about this natural way of linking.
    Thanks for such useful SEO information post!

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