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Top SEO Lists of the Week - Week of August 30th |
| Tuesday, August 31, 2010 |
Here again is Marketing Jive's Top 5 SEO Lists of the week.
#5. The Definitive Guide to Image Search Optimization
http://www.stateofsearch.com/the-definitive-guide-to-image-search-optimisation/
Barry Adams and the folks at State of Search have put together a nice guide/list of SEO tips for image optimization. There are some great reminders from naming your image filenames to the content surrounding the image to file size and an image's title attribute.
Marketing Jive features our own Image Optimization tips that we compiled last year.
#4. 7 Different Visualisations of Link Profiles
http://www.seomoz.org/blog/7-different-visualisations-of-link-profiles
I still say the the engines need to move on from link popularity, but that is just my opinion. Tom over at SEOmoz had an interesting post on different techniques for visualising your link data in his post called 7 Different Visualisations of Link Profiles.
#3. 5 Link Building Questions That Make Me Die a Little Inside
http://www.searchenginejournal.com/5-link-building-questions-that-make-me-die-a-little-inside/23762/
Search Engine Journal featured this amusing article based on questions some ask pertainign to link building. I must say that my favorite is #4 on their list When Are We Done With This Link Building thing?
#2. Bad SEO Advice - nine by Blue
http://www.ninebyblue.com/blog/bad-seo-advice/
I have much respect for Vanessa Fox. She's an industry veteran, she has worked at Google, she is at many of the search conferences so she knows her stuff. Over at her nine by Blue blog she had a nice little post on some of the bad SEO advice that she often comes across. Probably the thing that I like about Vanessa the most is her straight forward approach and response. Take her comments on keyword density for example:
This whole notion of keyword density has been around forever, but here’s what it really boils down to. How is your potential audience looking for this content? Put those words in your title tag, H1, and somewhere on the page. And use those words as anchor text in internal links to that page. If other sites link to the page using that anchor text, even better! It’s bad enough when people try to get the “right” keyword density by nonsensically repeating the same words over and over on a page, but removing other text? That’s just sad.
Couldn't agree more. Nice little post from Vanessa Fox.
#1. Google universal ranking factors: an overview of resources
http://www.stateofsearch.com/google-universal-ranking-factors-an-overview-of-resources/
Wow State of Search with two entries on our top five list this week. Well done. Our number one list of the week features a great collection of resources and links for all types of Google ranking factors, from organic ranking factors to video and news, from blogsearch to maps. Assembled by Jeroen van Eck from State of Search.
The piece also feature two of our favorite resources on organic ranking factors:
http://www.seomoz.org/article/search-ranking-factors
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769
We have done well over the years by addressing a number of these factors that are communicated in these two resources. You may want to check them out for yourself.
That wraps up our first month featuring our Top 5 SEO Lists.
Previous Lists
Top 5 SEO Lists - Week of August 23, 2010
Top 5 SEO Lists - Week of August 16, 2010
Top 5 SEO Lists - Week of August 9, 2010Labels: seo lists |
posted by Jody @ 8:11 AM   |
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Top 5 SEO Lists of the Week |
| Friday, August 27, 2010 |
I found this to be a great week in the world of Search. Bing now powering Yahoo results, Google giving RealTime Search its own dedicated space, Google displaying upwards of seven links for one domain for some larger brands and more. Of course in the world of Search and in the online universe, there is daily change and new technologies that come fourth all of the time. It gets hard to keep up with this we know, so we thought that we would compile a weekly list of lists specific to SEO and online marketing.
These lists might not be the latest, breaking news, but they may act as great resources for you as you work on optimizing your site and finding your place in the vast nebula of online space.
Top SEO Lists of the Week - as provided by Marketing Jive
#5. 28 New Link Building Resources: "The Dixon Jones Rocks" Edition - I know we have included these lists in the past, but there really were some great link building resources on the list. Check it out at:
http://ontolo.com/blog/28-new-link-building-resources-dixon-jones-rocks-edition-820-826
#4. 6 Ultimate On-Page Search Engine Optimization Tips - Search Engine Journal - nothing new here, but I am a big fan of on-page optimization and this list acts as a great reminder for folks looking to optimize their websites.
http://www.searchenginejournal.com/6-ultimate-on-page-search-engine%C2%A0optimization%C2%A0tips/23546/
#3. 4 Reasons Why the 301 is a Must - SEO.com - Again some nice reminders here featuring some decent related posts as well. http://www.seo.com/blog/4-reasons-301/
#2. 6 Ways to Replace Yahoo’s Link & Linkdomain Search Commands - SEOmoz - SEOmoz is always a great resource for SEO tips and information and this post is no exception. In this post Rand provides some useful tools to assist us in acquiring link information from Yahoo (including a couple of SEOmoz tools) so this is a nice little list to keep handy for those performing link analysis on their sites.http://www.seomoz.org/blog/6-ways-to-replace-yahoos-link-linkdomain-search-commands
#1. SES SF Live Blogging Recap: Day Three - Search Engine Land - Missed attending SES SF this year? No worries, the folks over at SE Land have done a superb job at recapping the days events. The majority of the updates are from Bruce Clay.com or Search Engine Roundtable, so the recap is well covered.
http://searchengineland.com/ses-sf-live-blogging-recap-day-three-49046Labels: SEO, top 5 SEO lists |
| posted by Jody @ 7:51 AM |
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Google’s Brand Update: Multiple Pages from One Domain being Displayed in Search Results |
| Thursday, August 26, 2010 |
Within the last week, reports began surfacing about Google’s latest brand update and the fact that a single domain could now be dominating the search results. Perform a search for “apple” to see an example of this. Previously, a well optimized site might have a single listing or if you were lucky a second listing for a given key phrase (not including sitelinks that appear with many branded queries). With this new update from Google, sites can now dominate the majority of the first page of search results. Does this provide the best user experience? For me it certainly does not. I mean I think that I am a pretty savvy searcher, I do not need a search engine to present me with 6-7 listings from the same domain. If the site that I click on has done their job well enough, I should be able to navigate and find the information that I am looking for pretty quickly.
So why has Google launched this update? Are they not confident in the results they serve up? If this “brand update” is solely for branded searches, perhaps Google could have just updated the sitelinks? Is Google catering to large brands possibly because they might in fact spend the most on paid advertising? Well according to Google’s announcement, the algorithm change will “… make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain… we’ll now show more results from the relevant site.” Really is this what people have been asking for? Is this the type of relevancy that people are looking for? Will the user truly be able to find what they are looking for easier? Are you suggesting that the large branded site is not doing a good job directing people to content on their site when users arrive there? I’m not sure of the true value to the searchers with this update. Diversity? Well ok but is that not what the purpose or at least part of the reasoning that was behind sitelinks?
As Barry Schwartz over at Search Engine Land mentioned in his post, “On the reputation management front, this is a clear winner for those with reputation management issues.” Great let’s reward the sites that have reputation management issues.
If people are performing a branded search for a company or business, do they need to be presented with upwards of seven listings that occupy nearly the entire first page of results? Just how will Google determine which pages should and do appear? The diversity factor aside, different people may be looking for different things. Perhaps the searcher is looking for more detail financial information, while the branded site may have some of this data, chances are that there are other business sites apart from the “branded sites” that would feature more detailed and timely information. Or perhaps the searcher is looking for some testimonials from a third party thinking that the testimonials from the “branded site” are biased. Or the user simply would like a better selection from the results. Whatever the case, it is an interesting update from Google nonetheless.
Other Resources
Google Search Results Dominated By One Domain – SE Land
http://searchengineland.com/google-search-results-dominated-by-one-domain-49025
Dear Google: Big Brands Aren't Enough - SEOmoz
http://www.seomoz.org/blog/dear-google-big-brands-arent-enough Labels: Google brand update, google update |
| posted by Jody @ 7:36 AM |
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Yahoo and Bing - Search Results One in the Same |
| Tuesday, August 24, 2010 |
Last week Yahoo announced that they began transitioning the back-end technology for Yahoo! Search in the U.S. and Canada (English) over to the Microsoft platform, and would be posting an update when the organic search transition is complete for both Web and mobile searches. They suggested that we keep an eye out for the “Powered by Bing” indicator at the bottom of their search results page, which will indicate that you are viewing listings from Microsoft.
Yahoo was quick to point out that we’ll continue to enjoy the same enhanced Yahoo! experience that surrounds the listings themselves – such as rich results, Search Assist suggestions, site filters, related topic suggestions, and more to come.
Today Yahoo announced that the transition of organic search between Yahoo! and Microsoft is complete. Bing is now powering Yahoo!’s search results in the US and Canada (English only for now, the other languages will come in the weeks and months ahead). This still seems weird to me, but Bing has been making some great improvements with their search offering. Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform.
So the question becomes why should I search at yahoo.com as opposed to bing.com? It is a good question, really as Yahoo states, at Yahoo users will get the "same enhanced Yahoo! experience that surrounds the listings themselves..". Will that be enough to keep users using Yahoo Search aka Bing? Regardless, Google is still the leader in search by a substantial margin and for Microsoft there are no other major search players, with substantial market share, to acquire. Quite frankly, at the end of the day users are simply hoping for a better search experience with relevant results.Labels: yahoo and bing, Yahoo results |
| posted by Jody @ 7:59 PM |
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