HOME ORGANIC SEARCH SEO TIPS MOBILE SEO TIPS SUBSCRIBE

SEARCH
 
FIND US
Twitter
Facebook
LinkedIn
SUBSCRIBE
Subscribe to Marketing Jive
 Subscribe to our feed.
ADVERTISE
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
Search Engine Market Share (US)
Organic Search / SEO Tips
Top 100 Marketing Buzzwords for 2012
Wednesday, January 18, 2012
2012 marks the sixth anniversary of our annual top 100 marketing buzzwords feature.    What are some of the topics that we can expect to hear from marketers in 2012? 

Buzzword - a phrase or word that entices people to discuss a topic in repetition.

Here is our list of the top marketing buzzwords for 2012.

Top Marketing Buzzwords for 2012
  1. Realignment
  2. Mobile Marketing
  3. Turnkey Solution
  4. Leverage
  5. Social Engagement
  6. Lead Gen
  7. Content Marketing
  8. Personalization
  9. Hybrid Marketing
  10. Segmentation
  11. Online Maturation
  12. Long-Tail
  13. Proactive
  14. Digital Integration
  15. Viability
  16. Digital Marketing
  17. Benchmarking
  18. Brand Extension
  19. Article Marketing
  20. Bundling
  21. Customer Centric
  22. Organic Campaigns
  23. Tablet Marketing
  24. Siloed
  25. Lean
  26. Algorithm Anxiety
  27. Content Promotion
  28. Brand Partnering
  29. Trending
  30. Online Marketing
  31. User Generated
  32. KPI
  33. Brand Loyalty
  34. Minimalism
  35. Multi-Channel Push
  36. Game Changer
  37. Web-Spam
  38. Tipping Point
  39. Reversion
  40. Near Field Communication (NFC)
  41. Ultrabooks (i.e. super-slim laptops)
  42. Monitor Shopping (online version of window shopping)
  43. Neuromarketing
  44. Push the Envelope
  45. Transparency
  46. Rich Media Promotion
  47. More for Less
  48. Social Graph
  49. Bandwith
  50. Semantics
  51. Market Segmentation
  52. Hyper-Competitive
  53. Low-Hanging Fruit
  54. Globalization
  55. Remove the Ladder
  56. Customized Solutions
  57. Diversification
  58. Content Freshness
  59. Workflow
  60. Value Driven
  61. Retention
  62. Win-Win
  63. Content Enhancement
  64. Realignment
  65. Solution Based
  66. Blog Marketing
  67. Syndication
  68. Search Marketing Maturation
  69. Conversion Analysis
  70. Value Proposition
  71. Viral Campaign
  72. User Generation
  73. Integrated Marketing
  74. Visibility
  75. Market Penetration
  76. Relevance
  77. In-house
  78. Facebook Marketing
  79. Agency Integration
  80. Global Focus
  81. Online Advantage
  82. Outsourced
  83. Pandacized
  84. Local Targeting
  85. Brand Identity
  86. Value Stream
  87. App Marketing
  88. Strategic Alliance
  89. Keyword Research
  90. Innovation
  91. Consumerization
  92. Crowd sourcing
  93. Web 3.0
  94. Apple-Like
  95. Technology Fragmentation
  96. Synergy
  97. Evolution and Re-Evolution
  98. Hyperconnectivity
  99. Re-Purposing
  100. Restructuring

Top 100 Marketing Buzzwords 2011
Top 100 Marketing Buzzwords 2010
Top 100 Marketing Buzzwords 2009
Top 100 Marketing Buzzwords 2008
Top 100 Marketing Buzzwords 2007


Labels:

posted by Jody @ 1:42 PM   0 comments
Improving Organic Search Marketing Efforts in 2012
Thursday, January 05, 2012
Organic search marketing, often referred to as SEO is not an easy gig.  Of course there are those out there who say that SEO is a farce or that SEO can be done by anyone.  I disagree on both accounts.  For me organic search marketing has never been about search engine manipulation.  It has always been about providing content around a given topic and creating a theme around this topic.  Keyword selection is a key piece of organic search marketing and we all know that keyword research is on-going, and with increased competition it can be difficult to gain an online presence for highly relevant yet competitive key phrases.  Factor in all of Google's algorithm changes and we begin to see how organic search marketing becomes increasingly challenging in a hurry.

Improving Organic Search Marketing Efforts in 2012

So what can we do to to improve organic search marketing efforts in 2012?  We have compiled some tips for improving organic search marketing efforts.

  1. Understand and respect the search engine algorithms - pay attention to what Google and Bing are doing.  Constantly perform spot checks for relevant key phrases to your business.  Check out the organic search landscape.  Which sites are consistently showing up?  What are they doing from an optimization perspective to obtain this visibility?  The engines factor in hundreds of items s with their ranking algorithms so pay attention to  key components such as:
    • Quality of content
    • Uniqueness of content
    • Quality of inbound links
    • Site engagement
    • Social engagement

  2. Become technically sound - work on understanding where Google is going with their organic search results.  Take the time to learn how to make your web properties technically sound.  This means evaluating areas such as:
    • Architecture and URL issues
    • Page Performance and page load times
    • HTML 5
    • Rich snippet markup
    • Indexation of your site
    • Canonical issues
    • Coding issues

  3. Invest in SMO (Social Media Optimization) - there are those out there who say social media is not for every business and while depending on your social media strategy this may be true to an extent, social media can be used by any business to promote your brand and your web properties.  It is one thing to have high quality content, you still need to promote your online content.  Social media is a great mechanism for doing this. 

  4. Support your organic search efforts with other marketing efforts - organic search is tough.  With Google doing what they want with their search results from giving big brands preferential treatment (Google Vince Update) to devaluing sites with perceived low quality content (Google Panda Updates) at the end of the day we are at mercy to the algorithms.  Not to state the obvious, but promotion of key pieces of your site's content via social, via news releases, via TV and magazine ads, PPC, email blasts etc.

  5. Timely Implementation is key - if your site is not completely well optimized in this day and age you are already behind the proverbial eight ball.  You should have a number of SEO initiatives on the go.  These items should already be prioritized.  Now you need to implement the changes to your website.  The longer it takes you to implement, the longer it takes to get the desired results and the more risk you face of not ever getting the desired results.  To be effective with your online marketing strategies, you must, must, must be able to anticipate and roll with change.  Change in the online landscape, the competitive landscape and the Google landscape.  Failure to implement in a timely manner can quickly seal your online fate.
The key components of your organic search strategy for 2012 are not all that different from your 2011 strategy:
  • proper keyword selection
  • fresh, unique and high quality content
  • some link popularity
  • effective site engagement
  • social mention
  • the ability to be indexed by the engines
Paying attention to the above items will help you improve your organic search marketing efforts.  While there will continue to be algorithm updates and increased online competition organic search marketing will continue to become more difficult.  The better prepared you are, the more likely you will be to experience success.

Labels: ,

posted by Jody @ 7:59 PM   1 comments
2011 Review: 12 Months of Google
Monday, December 19, 2011
Wow 2011 saw a very active Google.  From Panda Sightings to more acquisitions and SERP updates, Google.  We saw more significant Google algorithm updates in 2011 than in any other year, and while Google maintains that they have always made numerous algorithm updates, the ones made in 2011 seemed more regular and more significant.

Let's look at a monthly breakdown of some of Google's updates in 2011.  Special thanks to Barry Schwartz from Search Engine Roundtable for his excellent coverage of the Google Panda updates over the past 9-12 months.

Google 2011:  The Year of Google Panda (and Other Algorithm Updates

January 2011
February 2011
March 2011
April 2011
  • April 11th. Google announces that the Panda Update has been rolled out worldwide.  Many Webmasters claim devastating results are challenging their businesses.  Google goes on to state that "The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change."  People are still questioning whether or not Google's results have improved.  http://www.seroundtable.com/google-panda-worldwide-13259.html
  • April 14th - some Webmasters (very few mind you) are stating that they have finally seen some improved results since the original launch of Panda.  http://www.seroundtable.com/google-panda-improvements-13271.html
May 2011
  • May 6th - Google attempts to offer some advice for sites hit by Panda with a definite focus on improving the quality of content. 
  • May 9th - reports suggest that Google Panda 3.0 is underway, this update is later confirmed as Google Panda rollout 2.1.
  • A site known as Pandalized http://pandalized.com/ is launched with examples of sites that have been negatively impacted by the Panda Updates.
June 2011
July 2011
  • July 12 - ex-Googler Vanessa Fox shares some of her additional thoughts on Google Panda in an interview with Eric Enge.  Fox states that "Panda is updated on a periodic basis, as opposed to in real time. This is similar to updates to the PageRank displayed on the Google Toolbar, except it is a whole lot more important!"  Shes goes on to say "It’s important to look and see what other sites are ranking for. What are you offering that is better than other sites? If you don’t have anything new or valuable to say then take a look at your current content game plan."
  • July 14 - reports begin to surface that some sites have seen a Panda recovery by using subdomains to remove low quality content from the main site. 
  • July 22 - Google 2.3 confirmed by Google http://www.seroundtable.com/panda-23-13766.html.  some webmasters begin claiming some recoveries after this rollout of Panda.
August 2011
  • August 12 sees Google confirm the roll out of Google Panda 2.4 signifying the roll out in different languages.

September 2011
  • September 28 - Google Panda 2.5 is launched
  • September 29 - Search Engine Roundtable releases a poll of the types of sites most impacted by Panda.
October 2011
November 2011
December 2011
  • December 6 - a Webmaster World thread explains how one site appeared to have recovered from Google Panda by simply shifting their content.
  • December 14 - Google tweeted that there would be no more Panda updates until after the holidays with the last official update occurring on November 18th.  Could that mean that the next update. post holidays will be a major one?  I have a feeling that it might be significant.



Labels: ,

posted by Jody @ 4:27 PM   0 comments
12 Things to Think About for SEO in 2012
Tuesday, November 29, 2011
Wow 2011 has been quite a year in Search.  You might say that it has been the year of the Panda.  In November 2010 at PubCon Las Vegas, Google's Matt Cutts warned us that big things were coming from Google in terms of dealing with webspam.  Look for more of that to come in 2012. 

Still lots of "SEO is dead" commentary out there.  However SEO is not dead, it has just evolved, just as all digital marketing has evolved in recent years.  So where does that leave use for 2012?  We have compiled a Top 12 for '12 to help get you on track as you end 2011 and approach 2012.

Digital Marketing in 2012:  Twelve Things to Think About

From an SEO perspective, here are some items that should be on your radar (if they aren't already):

  1. Content Enhancement - establish a process for ensuring that your content is of the highest quality possible.  Avoid things like those lame articles that you have been polluting the Web with.  Any time you create a piece of content for your audience, it should be of high value.  Work on enhancing your content in 2012.  You won't be sorry.
  2. Site Engagement - as part of your digital marketing strategy you should be monitoring the engagement on your site.  I have yet to come across the perfect site.  Usability has a direct impact on how people engage with your site.  Make your site experience a pleasant one.  Test out new features and content pieces.  While you cannot please eveeryone all of the time, focus on the masses and improving the engagement factor of your site.
  3. Content Promotion - creating great content is one thing.  Getting it out there to the masses is another thing.  Work on getting your content to your potential prospects.  Leverage social media and social bookmarking options to allow people to promote your content for you.  Content promotion should be big on your to do list for 2012.
  4. Monitoring of Page Performance - by now, you should be running some clean code on your web properties.  While Google has communicated that they actually use things like page speed as part of their algorithms, I continue to see numerous sites who fail to address their site's performance from a coding perspective.  Monitoring of page performance should be a regular occurence with your monthly maintenance activities.
  5. Microdata - with the launch of Schema.org in June 2011, we can see how important richer coding and microdata will be.  Leveraging rich snippets in the search results can mean occupying more of the results page real estate making it more enticing to attract that click.  Who wouldn't want to leverage this?
  6. Mobile - we have been talking about mobile for a few years now.  Still surprsing to see the number of sites who have not yet tapped into the mobile arena.  Whether it is setting up a mobile friendly site or creating a mobile App, mobile traffic is only going to increase.  Time to pony up and establish your mobile strategy.
  7. Social Engagement - look for social signals to play an increasingly important role in what the major engines decide to show in their search results. 
  8. Revisit the fundamentals - it may be time to revisit some of the fundamental optimization of your site.  Things like page titles, meta descriptions, and other on-page elements.
  9. Keyword Trending - your keyword research should be ongoing.  In 2012, you will want to revisit some of the keyword trends that present opportunities for driving residual traffic to your site.
  10. Take a deeper look at analytics - yes I know we can get the numbers to pretty much tell any story we want, but it mat be time to revisit your KPIs to ensure that you are really monitoring what is the most important to your bottom line.  Keep it simple, you really do not have to get too complicated.
  11. Learn how the algorithms work - while we do not know exactly how Google's algorithms work, it does benefit to understand key factors as to how they crawl, index and rank a webpage.  Pay attention to algorithm updates, even if your site has not been impacted, monitor how other sites that have been impacted are reacting to the updates.  Why have the sites that have improved in rankings done so?  Why have sites that have been hit in a negative manner been impacted the way that they have?  Be aware of the timing of algorithm updates and be proactive with the optimization of your site.
  12. Take inventory of your site pages - 2012 is as good as time as any to gain an understanding of just how many pages your site consists of?  Which pages are performing well?  Which ones are not driving qualified traffic?  Take inventory of your site's pages to identify areas of strength and areas of opportunity.
I expect 2012 to be a big one in the Search industry.  Bing is continuing to gain traction and Google is contining to deliver the best results that they can.  Look for continued focus on things such as webspam, duplicate content and page performance to be key areas of focus for the search engines specifically Google.  Mobile and social will continue to grow and searchers will continue to become more savvy.  Approach 2012 with these items in mind and you will be much better off.  Fail to address these issues and well you know the drill... linger in sesarch purgatory.

Labels: ,

posted by Jody @ 8:09 PM   1 comments
Why Can't Google Solve My Traffic Woes?
Monday, November 21, 2011
So I am stuck in traffic due to a new overpass that has started to collapse. I live in West Kelowna, BC which means that I am required to cross the William Bennet Bridge to get to the office each day. The commute to work is fine, it's the return home that is the frustrating part. And for the record, this is my first ever blog post via my iPhone.

So typically I might use Google Maps or something to find an alternate route. Kelowna is not large enough to warrant such cause for action as there is really only one way into and out of town... But wouldn't it be cool if Google had some cool realtime traffic report functionality for your Geo? That way if need be you could plan an alternate path to your destination? I know, I know there are GPS units and such but a realtime traffic report search would be pretty cool, and not just for commuters but for emergency dispatchers and the like.

Wouldn't help me with my current traffic issues but realtime traffic search would still be cool. For now I will just have to be content with listening to a little Chickenfoot on my extended ride home.

You will have to excuse the typos as I am blogging from my iPhone, a new experience for me.

posted by Jody @ 3:50 PM   0 comments
Top B2B Blogs    
Invesp landing page optimization
About Me

Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
Previous Posts
Marketing Jive Vault of Posts
Online Marketing Resources
Blogs We Like
Hockey Fanatic
30-Five: Parenting Tips
Ask.com Blog
Comparison Engines
Matt Cutts

TechCrunch
Techdirt
VentureBeat
Yahoo Search Blog

Add to Technorati Favorites

Marketing Jive Home

|

Subscribe | Contact Us | Advertise | Site Map

Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live